Marketing Automation Market: A Deep Dive into the USD 21,700.9 Million Revenue Forecast by 2032 at 12.9% CAGR

The marketing automation market size is projected to be valued at USD 7,310.1 million in 2023 and is expected to rise to USD 21,700.9 million by 2032. The market is expected to register a CAGR of 12.9% during the forecast period from 2024 to 2032. Various factors propelling the demand for marketing automation include:

● The marketing automation industry is driven by the increasing adoption of marketing automation platforms and the growth of advertising and social media.
● Marketing automation is expected to grow as businesses increasingly recognize the benefits of automation in their marketing efforts.
● Businesses are increasingly focused on delivering personalized experiences to their customers.

𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐡𝐞 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐞𝐫𝐞: https://www.polarismarketresearch.com/industry-analysis/marketing-automation-market/request-for-sample

𝐖𝐡𝐚𝐭 𝐈𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧?

Software media and technologies created specifically for dealing units and communities are referred to as marketing automation. They automate redundant assignments and combine web analytics, lead scoring, campaign management, tracking, and social media interactions with multi-channel (email, chatbot, SMS, and social media) exchanges into a single system. Software for customer data platforms (CDP) and customer relationship management are frequently integrated with it.

𝐓𝐨𝐩 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬:

The existence of both huge and small businesses contributes to the market's extreme fragmentation. Some of the leading companies in the marketing automation market are:

• ClickDimensions
• Act-On Software
• Adobe Inc.
• ActiveCampaign
• HubSpot
• GetResponse
• IBM Corporation
• Oracle Corporation
• Keap
• Salesforce Inc.
• Sendinblue
• SAS
• SharpSpring
• Teradata Corporation
• Thryv.

𝐁𝐮𝐲 𝐍𝐨𝐰 𝐓𝐡𝐢𝐬 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭𝐬: https://www.polarismarketresearch.com/buy/1572/2

𝐌𝐚𝐫𝐤𝐞𝐭 𝐆𝐫𝐨𝐰𝐭𝐡 𝐃𝐫𝐢𝐯𝐞𝐫𝐬

• Demand for Personalization: Increasing need for personalized customer experiences and targeted marketing campaigns.

• Digital Transformation: Widespread adoption of digital tools and platforms across industries.

• Efficiency and Productivity: Automation of repetitive tasks saves time and resources, allowing marketing teams to focus on strategic activities.

• Data-Driven Marketing: Growing importance of data analytics in understanding customer behavior and improving marketing strategies.

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬

• The software segment accounted for the highest market share in the Marketing Automation market. It includes various software platforms and tools enabling businesses to automate and streamline their marketing activities to provide multiple functionalities and features to support marketing campaigns and customer engagement.

• In 2022, the IT & Telecom segment accounted for the largest market share in the Marketing Automation market. The IT & Telecom industry heavily relies on effective marketing strategies to promote their products and services to a wide range of customers.

• Asia Pacific accounted for highest growth rate in the forecast period due to population growth, rapid digitalization, and the widespread use of social networking platforms.

𝐁𝐫𝐨𝐰𝐬𝐞 𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐃𝐞𝐭𝐚𝐢𝐥𝐬: https://www.polarismarketresearch.com/industry-analysis/marketing-automation-market

𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐥 𝐁𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧:

The market is primarily segmented based on component, deployment type, organization size, application, end-user, and region. Based on the component type, in 2022, the software segment accounted for the highest market share in the marketing automation industry, primarily driven by the growing adoption of innovative technologies. The industry is witnessing a rise in businesses' willingness to automate and enhance their advertising methods, further stimulating the growth of marketing automation software.

Furthermore, according to the end-user analysis, in 2022, the IT & Telecom segment accounted for the largest marketing automation market share. Marketing automation is crucial in helping companies analyze their brand image among customers, particularly in the IT & telecom industry. It enables these companies to strategize their marketing efforts effectively.

𝐌𝐨𝐫𝐞 𝐓𝐫𝐞𝐧𝐝𝐢𝐧𝐠 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 𝐛𝐲 𝐏𝐨𝐥𝐚𝐫𝐢𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:

Digital Circular Economy Market: https://www.polarismarketresearch.com/industry-analysis/digital-circular-economy-market

Neuromarketing Market: https://www.polarismarketresearch.com/industry-analysis/neuromarketing-market

Chronic Care Management Software Market: https://www.polarismarketresearch.com/industry-analysis/chronic-care-management-software-market

Insolvency Software Market: https://www.polarismarketresearch.com/industry-analysis/insolvency-software-market

𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐈𝐧𝐟𝐨:

Polaris Market Research
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Email: sales@polarismarketresearch.com

𝐀𝐛𝐨𝐮𝐭 𝐔𝐬:

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This release was published on openPR.