Ecotourism Market -Analysis for Changing Competitive Dynamics Forecast 2015 - 2023

Ecotourism involves visiting fragile and undisturbed places on earth which is not yet affected by human invasion. It is a small scale alternative to mass scale tourism. The market is growing due to the rising awareness of global warming across the world.

Ecotourism is a growing market and is expected to grow during the forecast period due to the rising concerns of reviving the nature. Moreover, ecotourism attracts travelers because of their fresh environment. In addition, most of the families have working couples with hectic schedules which in returns gives them the urge to visit peaceful undisturbed areas in order to rejuvenate them. Furthermore, ecotourism also involves visiting unexplored areas which is of great interests for travel enthusiasts. The idea of adventure has also become a trend in the youth which is also acting as a driver for the market. In addition, ecotourism also helps the tourists to mix up with the local population and understand their concerns and needs which is making it more popular. Ecotourism focuses on visiting unexplored areas which consists of underdeveloped regions. Thus, it also helps in the growth of the economy as the local government earns their revenue from the tourists. This is another major factor which is driving the market for growth.

However, ecotourism is niche market and involves significant amount of expenditure when compared to mass tourism which is restraining the market as a whole. Moreover, ecotourism involves visiting unexplored areas which can be insecure and thus many travelers prefer the traditional tours in such cases. This is in return hindering the market.

Ecotourism market is expected to grow significantly in the future. The idea of green tourism is a part of ecotourism which is growing very popular among the travelers. Moreover, cruising has become recently because of their less polluting nature and this is acting as an opportunity for the market. Furthermore, the rising awareness of saving the planet is forcing the tourism industry to look for fresh destinations to attract the travelers. In addition, the travelling trend is changing to visiting new places such as Costa Rica and Queensland which are expected to act as an opportunity in the market.

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The market can be segmented regionally into six parts: North America, Europe, Asia Pacific, Middle East and Latin America. North America is a saturated market as most of the places are already popular with mass tourism industry. However Europe is expected to see growth in ecotourism due to the rising awareness of unexplored areas such as Portugal, Macedonia and Albania among others. In addition, Asia Pacific market is also expected to grow significantly. Latin America has been a new attraction for ecotourism which undiscovered places such as Costa Rica, Peru, Patagonia (Argentina) and Venezuela among others. Moreover, these destinations are exotic in nature and attract young travelers and couples.



Some of the key players in this market include tourism websites and companies such as Responsible Travel, Natural Discovery, Good Travel Company, National Geographic Expedition, Baobab Travel and Small World Journeys among others.

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