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Experience scratching online with the campaign tool Web de Scratch

08-02-2016 08:22 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: ADDIX, Inc.

Web de Scratch campaign use flow

Web de Scratch campaign use flow

Experience scratching online with the campaign tool Web de Scratch

Today, the digital marketing company ADDIX launches in English its popular campaign tool Web de Scratch popular in Japan.

Starting with DAIWA, many brands like global luxury and apparel brands are using it to make their campaign spreading rapidly.
Web de Scratch is a campaign tool that allows scratching online. Users can experience scratching, as they would do in the real world by using their fingers to scratch on their smartphone or their mouse on their computer. It takes only 3 steps to participate: apply, scratch, and win (or not!).
It’s easy for users who scratch on the campaign site and know immediately the result. You can expect a buzz spreading your scratch campaign on social media through shares and comments.
Moreover, results are not limited to win or loose, many solutions as fortune slip and coupons are available to set.

~*Using scratch to make an easily spreading campaign with high participation rate*~

Everyone can participate once by scratching, making participating users introducing your campaign to their family and friends. It constructs a new communication scheme that increases the campaign participation rate and organic diffusion. In addition, you have more chances to connect with active members, compared to a simple e-mail address form.

~*Reduction of customer acquisition and advertising costs*~

For the reasons above and particularly because your campaign is mainly diffused organically, you can expect a reduction of advertising cost. And because users participating are called to come to your store or event, it increases your sale leads.

~*Many different possibilities to use Web de Scratch*~

・O2O (Online to Offline) using coupon
・To attract new customers
・Campaign for new products / items
・Campaign for new store opening
・Engage your existing customers
We also provide campaign-planning support if necessary.

~*Case Study: DAIWA used Web de Scratch in its Fishing Show 2016 campaign site*~

The fishing equipment maker DAIWA organized a successful campaign by using Web de Scratch for the Fishing Show 2016 event. DAIWA needed to create user participation content to measure brand’s communication, on its Fishing Show campaign site.
This campaign had two types of prizes: gorgeous winning prizes were actual DAIWA products and for users who couldn’t win, there were original stickers board as consolation prize.
As result, DAIWA campaign participation rate increase by more than 50%, leading to an increase of booth visitors and thus customers. This campaign succeeded in its communication and O2O mission.

(Web de Scratch campaign on DAIWA’s Fishing Show campaign site is now closed.)

Experience scratching online with the campaign tool Web de Scratch

ADDIX is a Digital Marketing Company. At ADDIX, we provide digital solutions with high expertize using problem-solving abilities and creativity that we developed for ”Market Creation” and ”Customer Creation” using the Digital. [ ADDIX STYLE = Co-creation ] Clients’ dreams, partners’ dreams, staff and their family’s dreams, people who live in this society’s dreams, we materialize them as much as we can. To do so, ADDIX chose the field of digital marketing. With dreams to materialize as principal motivation, we use Co-creation style and exploit its connection capacity in order to create new type of business and new values never seen before.

Tokyo-to, Minato-ku, Kita-Aoyama 3-6-23 Aoyama Daihan Building 10F

-Press Contact-
Name: Marion Tanaka
Phone: +81 3-6427-7621

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