In-Game Advertising Market: Capturing Market Trends, Segment Insights, and Growth Drivers Fueling Revenue in Digital Gaming

The Business Research Company has recently revised its global market reports, now incorporating the most current data for 2024 along with projections extending up to 2033.

In-Game Advertising Global Market Report 2024 by The Business Research Company offers comprehensive market insights, empowering businesses with a competitive edge. It includes detailed estimates for numerous segments and sub-segments, providing valuable strategic guidance.

The Market Size Is Expected To Reach $15.92 billion In 2028 At A CAGR Of 12.6%.

The in-game advertising market size has grown rapidly in recent years. It will grow from $8.84 billion in 2023 to $9.89 billion in 2024 at a compound annual growth rate (CAGR) of 11.9%. The growth in the historic period can be attributed to development of gaming platforms, acceptance of in-game advertising, targeted advertising capabilities, measurement and analytics tools, dynamic in-game ad insertion (igai)..

The in-game advertising market size is expected to see rapid growth in the next few years. It will grow to $15.92 billion in 2028 at a compound annual growth rate (CAGR) of 12.6%. The growth in the forecast period can be attributed to data analytics and measurement tools, global gaming industry development, innovation in ad formats, rising popularity of mobile gaming, increased investment in gaming industry. . Major trends in the forecast period include monetization for game developers, interactive and engaging ad formats, e-sports and live events, brand partnerships and sponsorships, rise in gaming audience..

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In-Game Advertising Market Major Segments
The in-game advertising market covered in this report is segmented -

1) By Type: Static Ads, Dynamic Ads, Advergaming
2) By Platform: Mobile, Computing, Console
3) By Applications: Online, Standalone

Key Driver - In-Game Advertising Market Surges With The Soaring Number Of Smartphone Users

The rising number of smartphone users is expected to boost the growth of the in-game advertising market going forward. A smartphone refers to a cellular phone with a built-in computer and other functionality such as an operating system, web browsing, and software application support that were not previously found in phones. Smartphones are used in in-game advertising by advertisers and marketers to carry out various marketing campaigns that are mobile-centric to reach the maximum targeted audience and generate high income. For instance, in November 2022, according to the International Telecommunication Union, a Switzerland-based United Nations body in charge of a wide variety of concerns, including communication and technology, 73% of people aged 10 and above had access to a smartphone, which is 7% more than the proportion of the general population that had an Internet connection. Therefore, a rise in the number of smartphone users is driving the growth of the in-game advertising market.

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Prominent Trend - Revolutionizing In-Game Advertising Inmobi Paves The Way With Innovative Product Launch On Inmobi Exchange

Product innovation has emerged as the key trend gaining popularity in the in-game advertising market. Major companies operating in the in-game advertising market are developing innovative products to strengthen their position in the market. For instance, in April 2021, InMobi Pte. Ltd., an India-based technology company that offers in-game advertising, announced the launch of in-game advertising on the InMobi exchange. With the introduction of unique in-game inventory on InMobi Exchange, companies will be able to target premium mobile consumers with advertisements that integrate into the game environment, similar to digital promotional boards in an in-game sports stadium, an esports arena, or the incredibly popular casual and hypercasual gaming area. The debut of unique in-game inventory on InMobi Exchange will allow companies to target premium mobile consumers with advertisements that integrate into the game environment, similar to electronic advertising panels in an in-game sports stadium, an esports arena, or the incredibly popular casual and hypercasual gaming sector.

In-Game Advertising Market Players
Major companies operating in the in-game advertising market report are Anzu Virtual Reality Ltd, Electronic Arts Inc., MediaSpike Inc., ironSource Ltd, Motive Interactive Inc, Playwire LLC, RapidFire Inc., WPP Plc., Activision Blizzard Media Ltd, Blizzard Entertainment Inc, AdInMo Ltd, Flurry Inc., Bidstack Ltd, HotPlay Co. Ltd, Double Fusion Limited, Giftgaming Ltd, Adscape International LLC, Admix Foods Private Limited, Adverty AB, Azerion Group N.V., GameInfluencer, Gameloft S. A., Google Inc., mKhoj Solutions Private Limited, Kargo Global Ltd, Kool Things, Tracxn Technologies Private Limited, LoopMe Ltd., MobileFuse LLC, Nativex LLC. .

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Largest And Fastest Growing Region In The Market
North America was the largest region in the in-game advertising market share in 2023. The regions covered in the in-game advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The Table Of Content For The Market Report Include:
1. Executive Summary
2. In-Game Advertising Market Report Structure
3. In-Game Advertising Market Trends And Strategies
4. In-Game Advertising Market - Macro Economic Scenario
5. In-Game Advertising Market Size And Growth
…..
27. In-Game Advertising Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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