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Prop-tech Start Up BRESI to Launch World's First Branded Residences Portal

06-11-2024 01:22 PM CET | Industry, Real Estate & Construction

Press release from: BR Asia

Prop-tech Start Up BRESI to Launch World's First Branded

LONDON ENGLAND: In a bold move, prop-tech company BRESI LIMITED will shortly launch their real estate portal BRESI exclusively for branded residence projects around the globe.

Branded Residences are elite residential real estate projects that are normally associated with a hotel brand, or a luxury retailer. They offer property purchasers an array of facilities and benefits that normally exceed that of non branded offerings. In most circumstances the properties are expertly managed by a hotel brand and either have an on site hotel or part of a hotel building.

Branded residential development is currently one of the fast growing trends in luxury real estate.

Funding the project is branded residences specialist, Jason Payne CEO of BR Asia.

"I've had this idea for quite a few years now, but I just haven't had the time or the right team to bring it to life. Branded residences are truly unique and exclusive real estate offerings that require a different marketing approach.

Property portals are great for selling real estate, but they can sometimes be overwhelming with all types of properties from various agents, developers, and private sellers. BRESI, in my view, addresses this issue for property developers.

I'm thrilled that we're developing a portal specifically for branded residences, showcasing the world's top real estate projects"

BRESI, aside from being designated exclusively for branded residences, has made the somewhat contentious choice to prohibit real estate agents from listing or promoting properties.

Instead, only property developers, exclusive sole agents, or marketing agencies authorised by the developer will have the privilege to market projects on the platform.

"We took into account the potential financial impact of limiting advertisers, but ultimately, the decision was straightforward. Our aim is to create a platform where developers can independently upload their projects, ensuring the accuracy of project information, eliminating duplicates, and preventing outdated details.

This we believe will also greatly enhance the property search experience for buyers" Payne elaborated.

BRESI's membership-based model (both free and paid) ensures that no commissions will be charged for introductions, and all leads will be directed straight to the developer.

The portal is expected to launch this month along with a full scale marketing campaign.

Kemp House
152-160 City Road
United Kingdom


BR Asia is a bespoke independent branded residences consultancy for real estate developers specialising in brand licensing and strategy for branded residential development.

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