In-App Advertising Market 2024-2033: Production Analysis, Segmentation, Key Drivers And Top Players

"The Business Research Company has recently revised its global market reports, now incorporating the most current data for 2024 along with projections extending up to 2033.

In-App Advertising Global Market Report 2024 by The Business Research Company offers comprehensive market insights, empowering businesses with a competitive edge. It includes detailed estimates for numerous segments and sub-segments, providing valuable strategic guidance.

The Market Size Is Expected To Reach $305.09 billion In 2028 At A CAGR Of 20.2%.

The in-app advertising market size has grown exponentially in recent years. It will grow from $120.95 billion in 2023 to $146.24 billion in 2024 at a compound annual growth rate (CAGR) of 20.9%. The growth in the historic period can be attributed to rise of mobile devices, shift in user behavior, monetization opportunities for app developer, app store evolution, growing app ecosystems..

The in-app advertising market size is expected to see exponential growth in the next few years. It will grow to $305.09 billion in 2028 at a compound annual growth rate (CAGR) of 20.2%. The growth in the forecast period can be attributed to global app market expansion, ad fraud mitigation, user experience enhancement, emerging app categories, data-driven targeting and analytics.. Major trends in the forecast period include mobile dominance, app monetization strategies, programmatic advertising, ad formats and creativity, data analytics and targeting..

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In-App Advertising Market Major Segments
The in-app advertising market covered in this report is segmented -

1) By Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads
2) By Platform: IOS, Android
3) By Application: Online Shopping, Messaging, Entertainment, Gaming And Ticketing

Key Driver - The Surge In Smartphone And Tablet Utilization Driving The In-App Advertising Market

The increasing utilization of smartphones and tablets is driving the in-app advertising market forward. Smartphones are mobile phones that can be used for a wider variety of purposes other than making calls and messaging. Tablet is a device with a touchscreen interface larger than a smartphone. The increasing use of smartphones and tablets increases the use of mobile applications which host in-app advertisements. Ad publishers develop highly targeted and personalized ads using in-app mobile advertising, which increases the likelihood that the audience will be interested in and click on them. For instance, according to the Worldwide Quarterly Mobile Phone Tracker report published by the International Data Corporation (IDC), a US-based examiner and provider of data about various verticals, in 2021, global smartphone shipments reached 1.38 billion which was an increase of 7.7%. The growth was expected to continue in 2022 and the total shipments were expected to reach 1.43 billion. Therefore, the increasing use of smartphones and tablets is driving the in-app advertising market forward.

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Prominent Trend - Technological Advancements Reshaping The Landscape Of The In-App Advertising Market

Technological advancements are a key trend gaining popularity in the in-app advertising market. Major companies in the market are introducing new platforms and advanced technologies to sustain their position in the market. For instance, in November 2021, Pixalate, a US-based fraud-protection company launched the industry's first ad fraud supply path optimization (SPO) technology. The new product is an addition to Pixalate's analytics platform and helps customers to pick higher-quality paths for delivering ads across various platforms. It will also help the companies to gain insights and detect low-quality inventory resources.

In-App Advertising Market Players
Major companies operating in the in-app advertising market report are Amobee Inc., Apple Inc., BYYD Inc., Chartboost, Meta Platforms Inc., Flurry, Google AdMob, InMobi Pte Ltd., MoPub Inc., America Online Inc., Tapjoy Inc., Tune Group Sdn Bhd, Glispa GmbH, Microsoft Corporation, Zoomd Technologies Ltd., AdColony, Amazon.com Inc., AppLovin, Appodeal, Epom Apps, Fyber, IronSource, Media.net, StartApp, Unity Technologies, Yahoo Advertising, Audience Network, Inneractive, Liftoff, Mintegral .

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Largest And Fastest Growing Region In The Market
North America was the largest region in the in-app advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the in-app advertising market share during the forecast period. The regions covered in the in-app advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The Table Of Content For The Market Report Include:
1. Executive Summary
2. In-App Advertising Market Report Structure
3. In-App Advertising Market Trends And Strategies
4. In-App Advertising Market - Macro Economic Scenario
5. In-App Advertising Market Size And Growth
…..
27. In-App Advertising Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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