Augmented Reality In Marketing Global Market Report 2024 - By Report Growth, Share, Trends, Outlook By 2033

"The Business Research Company has recently revised its global market reports, now incorporating the most current data for 2024 along with projections extending up to 2033.

Augmented Reality In Marketing Global Market Report 2024 by The Business Research Company offers comprehensive market insights, empowering businesses with a competitive edge. It includes detailed estimates for numerous segments and sub-segments, providing valuable strategic guidance.

The Market Size Is Expected To Reach $8.82 billion In 2028 At A CAGR Of 13.3% :
The augmented reality in marketing market size has grown rapidly in recent years. It will grow from $4.73 billion in 2023 to $5.34 billion in 2024 at a compound annual growth rate (CAGR) of 12.9%. The growth in the historic period can be attributed to enhanced consumer engagement, novelty and innovation appeal, brand differentiation strategies, increased smartphone adoption, interactive product visualization.

The augmented reality in marketing market size is expected to see rapid growth in the next few years. It will grow to $8.82 billion in 2028 at a compound annual growth rate (CAGR) of 13.3%. The growth in the forecast period can be attributed to growing e-commerce integration, expanded social media applications, adoption in event marketing, enhanced data analytics and insights.. Major trends in the forecast period include implementation for virtual try-on experiences, development of ar-enhanced packaging, incorporation in location-based marketing, expansion in event marketing, utilization of ar analytics for performance measurement.

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Augmented Reality In Marketing Market Major Segments
The augmented reality in marketing market covered in this report is segmented -
1) By Component: Hardware, Software
2) By Device Type: Head-Mounted Display & Smart Glass, Head-Up Display, Handheld Devices, Stationary AR systems, Smart Glasses, Other Types
3) By Technology: Marker-Based AR Technology, Markerless AR Technology, Anchor-Based AR Technology
4) By Application: Consumer, Commercial, Enterprise, Healthcare, Aerospace And Defense, Energy, Automotive, Other Applications

Key Driver - Growing Demand In Retail And E-Commerce Sectors Fuels Augmented Reality In Marketing Market
The growing demand for AR in retail and e-commerce sectors is expected to propel the growth of augmented reality in the marketing market going forward. Retail is the sale of products from individuals or businesses to final consumers whereas e-commerce is the trading of goods and services on the internet. The use of augmented reality (AR) in retail would force brands to create clever retail experiences that influence their customers' purchasing decisions, as well as in e-commerce by allowing customers to digitally test a product in the comfort of their own home, or even on their own face and body using AR filters, which helps brands reduce return rates. For instance, in July 2022, according to Shopify, a Canada-based e-commerce company, retail conversion rates for brands adopting augmented reality increased by almost 250%. Further, according to Houzz, a US-based online community and software for architecture and others customers that used AR used the app for 2.7 times longer and made purchases 11 times more frequently. Therefore, the growing demand for AR in retail and e-commerce sectors will drive the growth of augmented reality in the marketing.

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Prominent Trend - Tech Advancements Driving Augmented Reality In Marketing Market
Technological advancement is a key trend gaining popularity in the augmented reality in marketing market. Major companies operating in the market are introducing innovative products with advanced technologies to strengthen their position. For instance, in March 2021, Microsoft, a US-based technology corporation launched a new service Microsoft Mesh which is a service to build apps for people to collaborate in augmented reality. This enables developers to build applications in which people can share holograms, speak with one another, make doodles, and appear as virtual avatars and enables people to join Mesh-enabled meetings on any device.

Augmented Reality In Marketing Market Players
Major companies operating in the augmented reality in marketing market report are Microsoft Corporation, Google LLC, Sony Corporation, Magic Leap Incorporated, Wikitude GmbH, Zugara Inc., Apple Inc., Blippar Limited, Infinity Augmented Reality Limited, Niantic Inc., Zappar Limited., PTC Inc., Daqri LLC, Lenovo, Seiko Epson, Vuzix, Alphabet Inc., Meta Platforms Inc., Snapchat, HP Autonomy, Augment, Marxent, Catchoom, Vuforia (PTC), ViewAR, Upskill, Scope AR, Adtile Technologies, Inlighten, Total Immersion, Re'Flekt, Vertebrae, 8th Wall Inc., Mirum Agency, INDEstry, Third Aurora

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Largest And Fastest Growing Region In The Market
North America was the largest market share in the augmented reality in marketing market in 2023. The regions covered in the augmented reality in marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Augmented Reality In Marketing Market Report Structure
3. Augmented Reality In Marketing Market Trends And Strategies
4. Augmented Reality In Marketing Market - Macro Economic Scenario
5. Augmented Reality In Marketing Market Size And Growth
…..
27. Augmented Reality In Marketing Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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