Under Eye Serum Market: Industry Size, Share, Growth, and Forecast 2024-2031 | Estee Lauder, L'Oreal, Shiseido, P&G

The Under Eye Serum Market size was valued at US$ 3.6 billion in 2023 and is expected to reach US$ 8.27 Billion by 2030, growing at a compound annual growth rate (CAGR) of 12.6% from 2023 to 2030.

Market Overview:

Under eye serum helps reduce the appearance of dark circles, fine lines, puffiness and wrinkles around the under eye area. It contains ingredients like caffeine, peptides, hyaluronic acid and botanical extracts that nourish and hydrate the delicate under-eye skin.

Market Dynamics:

The under eye serum market is expected to gain significant growth owing to the two major drivers - increasing consumer spending on personal care products and rising awareness about aging skin concerns. Consumers are willing to spend more on premium cosmetic products that claim to reduce signs of aging. Also, as people are becoming more conscious about their appearance, the demand for anti-aging cosmetic products like under eye serum is growing steadily. Additionally, hectic lifestyles and lack of proper sleep have led to prominence of dark circles and puffiness under the eyes, driving the consumers to opt for dedicated eye care products.

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Aging Population is Driving Demand for Under Eye Serum

The global population is aging rapidly with people living longer lives. As skin loses its elasticity and collagen production decreases with age, under eye bags, dark circles and wrinkles become more pronounced around the eyes. Under eye serum products aim to reduce the appearance of these signs of aging by boosting collagen and firming the delicate under eye area. With more consumers in their 40s, 50s and beyond, the demand for effective anti-aging skincare specifically targeted at the under eyes is growing steadily.

Increasing Focus on Personal Care and Grooming

Society has become increasingly focused on personal appearance and grooming. People now pay more attention to their overall health, fitness and skin health. Instilled with the desire to look and feel youthful for longer, consumers are investing more in targeted skincare products like under eye serums. With the wide variety and availability of such products online and in stores, people can easily incorporate eye serums into their daily beauty routine for visibly brighter, tighter looking under eyes. This rising culture of self-care and continuous innovation in eye-care formulas is fueling market growth.

Expanding E-commerce Creates New Opportunities

With more people shopping for beauty products online, e-commerce has opened up new opportunities for under eye serum brands to reach wider audiences. Online platforms have made eye serums easily accessible to global consumers and allow easy comparison of different products. Brands are able to run targeted digital marketing campaigns and leverage social commerce to promote under eye serums. E-retailers and marketplaces provide ample shelf space to a diverse range of products from indie brands. This thriving online marketplace has made under eye serums easier to discover and sample for new customers.

Worldwide major and leading players within the market are:

★ Estee Lauder
★ L'Oreal
★ Shiseido
★ P&G
★ Unilever
★ LVMH
★ Chanel
★ Amorepacific
★ LG Household and Healthcare
★ Kanabo
★ Tatcha
★ Drunk Elephant
★ Olay
★ La Mer
★ Kiehl's
★ Clarins
★ Origins
★ Caudalie
★ Dr. Barbara Sturm
★ SkinCeuticals

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Segmental Overview

Under Eye Serum Market segmentation offers an in-depth analysis of the various segments of the market, including application, type, end use, and region. The segmentation overview section offers crucial information about the market share, sales, and growth rate for each of the segments over the forecast period. Moreover, an examination of the relative multitude of significant sub-portions in the market has been canvassed in the report.Having a knowledge about the various segments and sub-segments helps businesses recognize the importance of factors that drive industry growth.

The titled segments and sub-section of the Under Eye Serum market are illuminated below:

Global Under Eye Serum Market, By Product Type:

★ By Product Type: Creams, Gels, Serums, Others (Oils, Balms)
★ By Ingredient Type: Retinols, Vitamin C, Hyaluronic Acid, Caffeine, Ceramides, Peptides, Others (plant extracts, oils)
★ By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, Online Retail, Others (Departmental Stores, Pharmacy)
★ By End User: Women, Men, Unisex
★ By Skin Type: Dry Skin, Oily Skin, Combination Skin, Normal Skin, Sensitive Skin

Regional Analysis for Under Eye Serum Market:

📍 North America (United States, Canada, and Mexico)
📍 Europe (Germany, France, UK, Russia, and Italy)
📍 Asia-Pacific (China, Japan, Korea, India, and Southeast Asia)
📍 South America (Brazil, Argentina, Colombia, etc.)
📍 The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)



Key Highlights of the Report

Offers a comprehensive and holistic analysis of the Under Eye Serum Market.
Evaluates the competitive environments, covering partnerships, joint ventures, acquisitions, and organic growth.
Provides forecast information related to every region and sub-region of the Under Eye Serum market.
Includes information on the key opportunities and challenges faced by key industry players worldwide.
Covers the Under Eye Serum market's current and future market outlook on industry drivers, market restraints, and regional constraints.
The report answers a number of crucial questions, including:

➥ Which companies dominate the global Under Eye Serum market?
➥ What current trends will influence the Under Eye Serum market over the next few years?
➥ What are the market's opportunities, obstacles, and driving forces?
➥ What predictions for the future can help with strategic decision-making?
➥ What advantages does market research offer businesses?
➥ Which particular Under Eye Serum market segments should industry players focus on in order to take advantage of the most recent technical advancements?
➥ What is the anticipated growth rate for the market economy globally?

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