Home Fragrance Market In-Depth Analysis Of Industry Share, Size, Growth And Outlook Up To 2033

The Business Research Company has recently revised its global market reports, now incorporating the most current data for 2024 along with projections extending up to 2033.

Home Fragrance Global Market Report 2024 by The Business Research Company offers comprehensive market insights, empowering businesses with a competitive edge. It includes detailed estimates for numerous segments and sub-segments, providing valuable strategic guidance.

The Market Size Is Expected To Reach $12.05 billion In 2028 At A CAGR Of 9.3% :

The home fragrance market size has grown strongly in recent years. It will grow from $7.68 billion in 2023 to $8.43 billion in 2024 at a compound annual growth rate (CAGR) of 9.7%. The growth in the historic period can be attributed to shift in consumer preferences, rise in disposable income, e-commerce and retail expansion, cultural and regional influences, gifting culture.

The home fragrance market size is expected to see strong growth in the next few years. It will grow to $12.05 billion in 2028 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to demand for natural and organic products, popularity of home entertaining, health and safety concerns, rapid urbanization, expansion into multi-sensory experiences. Major trends in the forecast period include seasonal and limited-edition offerings, customization and personalization of fragrances, innovative diffuser technologies, collaborations with lifestyle and interior brands, unique and exotic scents, eco-friendly packaging.

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Home Fragrance Market Major Segments
The home fragrance market covered in this report is segmented -

1) By Product Type: Candles, Room Sprays, Reed Diffuser, Essential Oils, Incense Sticks
2) By Fragrances: Lemon, Lavender, Jasmine, Rose, Sandalwood, Vanilla, Other Fragrances
3) By Distribution Channel: Supermarkets And Hypermarkets, Online Stores, Convenience Stores, Other Distribution Channels
4) By Form: Liquid, Dry, Solid
5) By End-User: Home Care, Healthcare, Hospitality, Museums, Commercial, Other End-Users

Key Driver - Rising Demand For Essential Oils To Drive Market Growth

The increasing demand for natural essential oils in home fragrance products is expected to propel the growth of the home fragrance market. The use of natural essential oils is becoming increasingly popular as people place a greater emphasis on their health and well-being, as well as a favorable impression of aromatherapy. It is classified as a supplemental medicine that is used to improve one's health and well-being. According to the European Federation of Essential Oils (E.F.E.O.), an FDA-regulated body, world essential oil production accounts for approximately 600,000 hectares of the 1.6 billion hectares of agricultural production. Approximately one million farms produce in the industry, accounting for 0.06 percent of all farms worldwide (1.600 million). According to Fragrance Creators Association, the fragrance industry contributed $22.4 billion to the U.S. economy, in response to the global pandemic. Therefore, the increasing usage of essential oils in fragrance products by manufacturers is driving the growth of the home fragrance market.

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Prominent Trend - Technological Advancements Driving Innovation In Home Fragrance Market

Technological innovations are shaping the home fragrance market. Technological innovations are the discovery of knowledge that advances technology. For instance, in February 2021, Glade, an American brand of household air fresheners owned by S. C. Johnson & Son, launched a new energy-efficient PlugIns Scented Oil PLUS, a device with a new smart-light technology to make it work more efficiently in homes. This device is used to fill any room with Glade's popular and seasonal fragrances and with its rest mode, this scented oil warmer allows people to save energy and fragrance at the same time. In another instance, in December 2021, Pura, a US-based innovative smart home fragrance technology company, partnered with Kenneth Cole for the development of two new smart home scent diffuser brands, Aim to Teas and Go Fig-ure. Pura utilized scientific tools to relate perfumes with well-being while producing these aromas, giving them a wholly new sensation and deeper significance.

Home Fragrance Market Players
Major companies operating in the home fragrance market report are Procter & Gamble, Minnesota Mining and Manufacturing Company, Henkel AG & Co. KGAA, Reckitt Benckiser Group PLC, The Estee Lauder Companies Inc., S. C. Johnson & Son Inc., Newell Brands Inc., Bath & Body Works LLC, Chanel SA, dōTERRA International LLC, MINISO Co Ltd, The Yankee Candle Company Inc, Now Health Group Inc., Godrej and Boyce Mfg. Co. Ltd, Faultless Starch Company, Village CandleInc., Airwick Inc, Scentair Technologies Inc., Esteban Paris Parfums, NEST Fragrances LLC, Ripple Fragrances Pvt. Ltd, Bridgewater Candle Company, Flame & Wax Inc, Air Essentials Inc, Illume Inc., Seda France Inc., Bougie Et Senteur, Korona Candles S.A, Copenhagen Candle Company, Puzhen Life Co. Ltd

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Largest And Fastest Growing Region In The Market
Western Europe was the largest region in the home fragrance market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the home fragrance market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Home Fragrance Market Report Structure
3. Home Fragrance Market Trends And Strategies
4. Home Fragrance Market - Macro Economic Scenario
5. Home Fragrance Market Size And Growth
…..
27. Home Fragrance Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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