Future Industry Growth of Hair Styling Products Market Drivers, Ongoing Trends, Future Demand, Challenges, Top Companies & Forecast 2024-2031: Henkel AG and Co. KGaA, Hoyu Co. Ltd.

The Hair Styling Products Market is estimated for 2024 for the forecast period 2024-2031, as highlighted in a new report published by Worldwide Market Reports.

Market Overview:

Hair styling products include hair gels, mousses, hair sprays, and serums. They are used for hair styling, shaping, holding and protecting hair from environmental damage.

Market Dynamics:

The Hair Styling Products Market is witnessing high growth owing to increasing demand for organic and natural products. Consumers are increasingly looking for hair styling products made from natural and less harmful ingredients. This is driving many brands to launch natural and organic products. Another driver is the rising working women population who prefer quick and easy hair styling solutions to manage their professional and personal lives. This has increased the demand for various hair styling tools and products that offer quick shaping and holding abilities.

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1) To understand how our report can make a difference to your business strategy
2) To understand the analysis and growth rate in your region
3) Graphical introduction of global as well as regional analysis
4) Know the top key players in the market with their revenue analysis
5) SWOT analysis, PEST analysis, and Porter's five force analysis

Market Driver:

With the growing emphasis on using organic and natural ingredients, demand for organic and natural hair styling products is increasing rapidly. Consumers are increasingly becoming conscious of the chemicals present in conventional hair products and their potential side effects. This is encouraging them to switch to organic hair care brands that use natural ingredients like plant oils, herbs and other natural extracts. Brands are also launching new natural and organic ranges to cater to this demand. The natural and organic hair styling products market is expected to grow at a high single-digit CAGR in the coming years.

Hair styling product manufacturers are constantly innovating and improving their product formulas as well as packaging formats to attract more consumers. They are coming up with hair gels, mousses, serums and other styling products containing advanced conditioning ingredients that provide better hold as well as nourish hair. Some examples include gels with retinol to promote hair growth, volumizing mousses with biotin etc. In addition, compact and portable packaging solutions like squeeze tubes and travel packs are gaining popularity. Such innovative formulas and formats are driving higher trial and repeat purchases of various hair styling brands.

Major Players are listed in this report:

❖ Henkel AG and Co. KGaA
❖ Hoyu Co. Ltd.
❖ Kao Corp.
❖ LOreal SA
❖ Mandom Corp.
❖ NATULIQUE Ltd.
❖ Olaplex Holdings Inc.
❖ Oriflame Holding AG
❖ Pai Shau Inc.
❖ Revlon Inc.
❖ Shiseido Co. Ltd.
❖ The Avon Co.
❖ The Estee Lauder Co. Inc.
❖ The Procter and Gamble Co.
❖ Wella Operations US LLC

Segments Breakdown, The market is categorized as follows:

By Type -

❖ HCGP
❖ Hair-styling spray
❖ Dry shampoo

By Application -

❖ Offline
❖ Online

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Market Restrain:

While the demand for hair styling products is growing, the high prices charged by professional salons and hair stylists sometimes discourage people from frequent hair treatments and styling sessions. This negatively impacts the repeat purchases of various hair styling products. Many consumers instead opt for DIY hairstyles using affordable drugstore brands. To tackle this restraint, hair styling product manufacturers partner with salons and offer discounts or bundles to make professional services more affordable and accessible to mass consumers. This helps in stimulating greater consumption of branded hair styling and styling products in the long run.

Market Opportunity:

The booming e-commerce sector provides a solid opportunity for hair styling product brands to further penetrate the market. Online retail platforms offer extensive choice and convenience to shoppers. With rising internet and smartphone penetration worldwide, more consumers are using digital channels to research and purchase grooming products including hair care items. Leading brands can tap into this opportunity by partnering with top beauty and cosmetics e-tailers or launching their robust online stores. Offering exclusive deals, bigger basket sizes and customized product recommendations can help drive higher online conversion and sales. E-commerce growth will continue supporting the sales expansion of the overall hair styling products industry.

Market Trends:

An emerging market trend is the rise of specialized hair styling products targeted towards different hair types and hair care needs. For instance, products for curly hair aimed at defining curls without frizz. Likewise, items for coloured, damaged or fine hair. There are also an increasing number of styling solutions focused on men's grooming needs. Furthermore, niche segments like ethnic hair care are gaining popularity. This has led to the launch of several lines addressing African, Latino and Asian hair textures and concerns. Brands catering to such specialized niche segments through customized formulations will be better positioned to grow their market share. Overall, the hair styling products industry will evolve catering to more sophisticated and segmented consumer requirements.

Key Benefits for Stakeholders:

⏩ The study includes a comprehensive analysis of current Hair Styling Products Market trends, estimations, and market size dynamics from 2024 to 2031 to identify the most potential prospects.
⏩ The five forces study by Porter underlines the role of buyers and suppliers in aiding stakeholders in making profitable business decisions and expanding their supplier-buyer network.
⏩ In-depth research, as well as market size and segmentation, can assist you in identifying current Hair Styling Products Market opportunities.
⏩ The largest countries in each area are mapped based on their market revenue contribution.
⏩ The Hair Styling Products Market research report provides an in-depth analysis of the top competitors in the Hair Styling Products Market.

Global Hair Styling Products Market 2024 Key Insights:

¤ Research and analyze the Hair Styling Products Market standing and future forecast associated with production, Hair Styling Products Market price structure, consumption, and Hair Styling Products Market historical knowledge.
¤ The report understands the structure of Hair Styling Products Market trade by distinctive its varied segments and sub-segments.
¤ Market split the breakdown knowledge by company, products, end-user, and prime countries, Hair Styling Products Market history knowledge from 2017 to 2022 and forecast to 2031.
¤ Analysis of Hair Styling Products Market regarding individual growth trends, prospects, and their contribution to the overall Hair Styling Products Market.
¤ Global Hair Styling Products Market 2024 report analyzes competitive expansions like agreements, new product launches, and Hair Styling Products Market acquisitions.
¤ Research report targets the key international Hair Styling Products Market players to characterize sales volume, Hair Styling Products Market revenue, growth potential, drivers, SWOT analysis, and Hair Styling Products Market development plans in coming years.

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