Global Synbiotic Foods Market Analysis: Trends, Growth, and Future Projections (2024-2031)

Market Overview

The global synbiotic foods market, valued at $700.12 million in 2023, is projected to grow to $1,384.79 million by 2031, registering a compound annual growth rate (CAGR) of 8.9% from 2024 to 2031. Increasing consumer awareness of gut health and its importance for overall well-being is driving demand for synbiotic foods, which combine probiotics and prebiotics to support digestive health. This has led to rapid market growth and innovation, with manufacturers introducing new products to meet diverse consumer preferences.
For example, on July 17, 2023, Danone launched Almimama, a synbiotic supplement designed for pregnant and lactating mothers to prevent mastitis. This product, developed using Danone's expertise in breastmilk research, incorporates the probiotic strain L. Danone.
In North America, there is a growing consumer preference for clean-label synbiotic foods free from artificial additives, preservatives, and GMO ingredients. Manufacturers are responding by offering natural options to meet this demand.

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Market Dynamics

Growing Demand for Functional Foods
The increasing preference for functional foods, driven by health and wellness awareness, is expanding the consumer base for synbiotic foods. As more people seek foods with additional health benefits, the market for synbiotic foods is expected to grow. This trend is encouraging manufacturers to diversify their product portfolios, catering to different consumer preferences and dietary needs.
For instance, according to the Institute of Food Technologists, global sales of fortified/functional foods reached $292 billion in 2021, up from $274 billion in 2020. Additionally, a survey by Kerry across 16 countries found that 42% of consumers bought more functional foods in 2021 compared to 2020.

Segment Analysis

Dairy Products Dominance
Dairy products, such as yogurt, kefir, and cheese, dominate the global synbiotic foods market due to their familiarity, palatability, and perceived health benefits. This established preference drives robust demand and consumption, making dairy products a major market segment.
Dairy manufacturers continuously innovate to develop new synbiotic products that appeal to evolving consumer preferences. Innovations may include novel probiotic strains, optimized formulations, and the use of natural flavors and ingredients, stimulating consumer interest and driving market growth.

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Geographical Penetration

North America's Market Leadership
North America leads the global synbiotic foods market due to its health-conscious population and high consumer awareness of functional foods. The growing demand for synbiotic foods in North America creates a favorable market environment for growth.
Companies in North America invest in research and development to introduce novel synbiotic products with improved taste, texture, and functionality. For instance, in November 2022, Synbiotic Health acquired a 43,000-square-foot facility in Madison, WI, to advance probiotic ingredient development and commercialization.

COVID-19 Impact Analysis
The COVID-19 pandemic disrupted global supply chains, affecting the production and distribution of synbiotic foods. Lockdowns and trade restrictions led to delays in sourcing raw materials and delivering finished products, impacting market growth.
However, the pandemic also increased consumer focus on healthier eating habits and home cooking. As consumers sought to improve their digestive health, the demand for synbiotic foods grew. Manufacturers responded by developing new products to meet this demand.
For instance, in February 2020, Asmara, a Singaporean brand, introduced a new line of synbiotic powders, expanding its product portfolio to cater to growing consumer demand for health-focused offerings.

Russia-Ukraine War Impact Analysis
The Russia-Ukraine war disrupted trade routes and logistics networks, affecting the transportation of raw materials and finished products for synbiotic foods. Manufacturers faced challenges in sourcing ingredients, leading to potential shortages and production delays.

Geopolitical tensions also altered global trade patterns, prompting companies to reassess sourcing and distribution strategies. Market participants sought to diversify supply sources and explore alternative markets to mitigate risks and ensure supply continuity.

Key Developments
February 2023: Evonik introduced IN VIVO BIOTICS, a new category of nutraceuticals combining probiotics with health ingredients, developed based on scientific understanding of human health.
October 2023: Probi and Clasado launched two novel synbiotic formulations, combining Bimuno GOS with Probi Defendum, enhancing short-chain fatty acid production.
April 2021: Herbalife Nutrition launched Microbiotic Max, a supplement featuring Bimuno prebiotic and two billion live probiotic bacteria from Lactobacillus helveticus and Bifidobacterium lactis.

Competitive Landscape
Key players in the global synbiotic foods market include Danone S.A., Chr. Hansen Holding A/S, Probi AB, Sabinsa Canada Inc., Seed Health, Inc., Natals, Inc., ADM Protexin Ltd, Natural Factors Nutritional Products Ltd, Evonik, and Probiotical S.p.A.

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