Lingerie Market Trends, Business Expansion, Industry Segment Share, Forecast by 2024-2031 | LVMH Moët Hennessy Louis Vuitton SE

Market Overview:

Lingerie includes bras, underwear, sleepwear, loungewear and other similar products for women. The market produces stylish and comfortable products that meet the demands of modern women for aesthetics as well as performance.

Market Dynamics:

The lingerie market is expected to witness lucrative growth over the forecast period, driven by growing fashion consciousness among women and increasing demand for comfortable yet stylish undergarments. Women are increasingly focusing on personal style statements and see lingerie as means of self-expression. This has encouraged lingerie brands to launch innovative designer products catering to evolving tastes. Furthermore, rising disposable incomes have boosted purchasing power, allowing women to indulge in premium lingerie. Busy lifestyle has also raised demand for easy-to-wear loungewear, propelling market expansion.

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Influencing increasing income and urbanization rates

The rise in average incomes across developed and developing nations has led to increased discretionary spending on apparel items considered to be luxury or premium products. Lingerie falls under this category, with higher-income consumers being more willing to spend on designer and premium branded underwear, bras, nightwear etc. Meanwhile, rates of urbanization have been high globally, with more people migrating to cities in search of employment and improved standards of living. Urban consumers tend to place greater importance on styles and fashion compared to their rural counterparts. This has driven demand for on-trend, latest designer lingerie amongst city-dwelling populations.

Opportunity for personalized, customizable products

While mass-produced, generic lingerie is the norm, there exists scope for product innovation and customization in the lingerie segment. Companies can leverage technologies such as 3D body scanners and printers to manufacture personalized bras, underwear, sleepwear tailored to individual measurements and preferences. The rise of direct-to-consumer brands have made such customizable options feasible. Focusing on personalized services catering to hard-to-fit profiles such as unusual cup/band sizes presents an opportunity with a niche but lucrative customer segment. Such mass customization approaches can help firms increase customer loyalty and command a premium over commodity lingerie.

Adoption of influencer marketing and digital engagement strategies

In the current digital age, influencer marketing utilizing celebrities and social media personalities has become a pivotal promotional strategy for consumer brands. The lingerie industry too has recognized the need to shift focus online through strategic alliances with popular fashion/lifestyle influencers. Companies engage influencers to showcase their products though sponsored social media posts, attending events, featuring in bloggers' flat lays etc. Digital technologies also facilitate new engagement avenues - companies can connect with customers through dedicated apps, AR/VR experiences at physical stores, live video tutorials and hauls to provide a differentiated shopping experience. Those leveraging influencer outreach and innovative digital touchpoints most efficiently will lead progression in the lingerie space.

Worldwide major and leading players within the market are:

★ LVMH Moët Hennessy Louis Vuitton SE
★ L Brands Inc.
★ Hanesbrands Inc.
★ Jockey International Inc.
★ Nike Inc.
★ Phillips-Van Heusen Corporation
★ Groupe Chantelle
★ MAS Holdings Limited
★ GGI Holdings Ltd.
★ Marks and Spencer Plc.

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Segmental Overview

Lingerie Market segmentation offers an in-depth analysis of the various segments of the market, including application, type, end use, and region. The segmentation overview section offers crucial information about the market share, sales, and growth rate for each of the segments over the forecast period. Moreover, an examination of the relative multitude of significant sub-portions in the market has been canvassed in the report.Having a knowledge about the various segments and sub-segments helps businesses recognize the importance of factors that drive industry growth.

The titled segments and sub-section of the Lingerie market are illuminated below:

Global Lingerie Market, By Product Type:

★ On the basis of product type, lingerie market is segmented into:
★ Bras
★ Knickers
★ Lounge Wear
★ Shape Wear
★ Others

★ On the basis of distribution channel, lingerie market is segmented into:
★ Online Stores
★ Hypermarket
★ Supermarket
★ Specialty Stores
★ Others

Regional Analysis for Lingerie Market:

📍 North America (United States, Canada, and Mexico)
📍 Europe (Germany, France, UK, Russia, and Italy)
📍 Asia-Pacific (China, Japan, Korea, India, and Southeast Asia)
📍 South America (Brazil, Argentina, Colombia, etc.)
📍 The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)

Key Highlights of the Report

Offers a comprehensive and holistic analysis of the Lingerie Market.
Evaluates the competitive environments, covering partnerships, joint ventures, acquisitions, and organic growth.
Provides forecast information related to every region and sub-region of the Lingerie market.
Includes information on the key opportunities and challenges faced by key industry players worldwide.
Covers the Lingerie market's current and future market outlook on industry drivers, market restraints, and regional constraints.
The report answers a number of crucial questions, including:

➥ Which companies dominate the global Lingerie market?
➥ What current trends will influence the Lingerie market over the next few years?
➥ What are the market's opportunities, obstacles, and driving forces?
➥ What predictions for the future can help with strategic decision-making?
➥ What advantages does market research offer businesses?
➥ Which particular Lingerie market segments should industry players focus on in order to take advantage of the most recent technical advancements?
➥ What is the anticipated growth rate for the market economy globally?

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