Global Frozen Poultry Meat Market: Trends, Growth, and Forecasts 2024-2031

The global frozen poultry meat market has witnessed remarkable growth, soaring from US$ 81.21 billion in 2023 to a projected US$ 122.75 billion by 2031, with a robust compound annual growth rate (CAGR) of 5.3% during the forecast period spanning 2024 to 2031.
Driven by the increasing demand for convenience foods worldwide, a consequence of bustling lifestyles and rapid urbanization, the consumption of frozen poultry products has soared. Furthermore, advancements in freezing and packaging technologies have revolutionized the quality and shelf life of frozen poultry meat, aligning with consumer preferences for convenience without compromising on taste or nutritional value. Additionally, the heightened awareness regarding protein-rich diets and the cost-effectiveness of frozen poultry products compared to fresh alternatives have propelled market expansion to new heights.
Recognizing the burgeoning demand for frozen poultry meat, manufacturers are investing significantly in research and development to enhance product offerings and expand market penetration. A noteworthy example is Suguna Foods' introduction of the Delfrez brand in December 2021, marking a strategic move to capitalize on online sales channels and retail distribution networks.
In the realm of poultry types, chicken reigns supreme, commanding the largest market share due to its affordability and nutrient-rich profile. Geographically, North America emerges as the dominant force in the frozen poultry meat market, driven by its sophisticated poultry industry, evolving consumer preferences, and surging demand for convenient food solutions.

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Market Dynamics:
Increasing Demand for Protein-Rich Foods:
As health-conscious consumers prioritize balanced diets, the significance of protein in maintaining overall well-being has surged. Poultry meat, notably chicken and turkey, stands out for its high protein content, catering to the needs of consumers seeking nutritious dietary choices. With poultry meat projected to contribute 41% of global meat-derived protein by 2030, its consumption is on a steady upward trajectory.
Convenience and Longer Shelf Life:
In an era characterized by hectic lifestyles, consumers gravitate towards convenient food options with extended shelf lives. Frozen poultry meat perfectly aligns with this preference, offering a hassle-free solution that retains nutritional integrity over time. Recent expansions in frozen food portfolios, exemplified by Prasuma's introduction of new frozen products, underscore the growing demand for convenient, ready-to-eat options.

Segment Analysis:
Rising Consumption of Chicken Meat:
Chicken, renowned for its leanness and versatility, continues to dominate the frozen poultry meat market. The proliferation of chicken-based fast-food items and ready-to-cook meals, coupled with its affordability, has fueled its popularity, particularly in urban centers. With global chicken meat production surpassing 123.63 million tons in 2022, its dominance is set to endure.
Geographical Penetration:
North America stands as a bastion of the frozen poultry meat market, boasting a highly developed poultry industry equipped with state-of-the-art technologies. The region's evolving consumer preferences, coupled with the rise of dual-income households, have propelled the demand for frozen poultry products, solidifying North America's position as a key market player.

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COVID-19 Impact Analysis:
The COVID-19 pandemic ushered in both challenges and opportunities for the frozen poultry meat market. Initially, panic-buying bolstered sales, driven by concerns over supply chain disruptions. However, prolonged restrictions and closures within the food service sector dampened demand, necessitating agile responses to navigate market uncertainties.

Russia-Ukraine War Impact Analysis:
The Russia-Ukraine conflict precipitated disruptions in the frozen poultry meat market, exacerbating supply chain vulnerabilities. Shortages and price fluctuations ensued, compounded by trade restrictions between the warring nations. Import-dependent countries faced formidable challenges in securing alternative suppliers, underscoring the geopolitical ramifications on global markets.

Key Developments:
• Seara's groundbreaking introduction of Shawaya-Chicken for Roasting at Gulfood 2022 underscores the industry's commitment to innovation.
• Tyson Foods' foray into the European market with a diverse range of frozen chicken products reflects the company's strategic expansion efforts.
• Initiatives such as Kudumbashree's poultry processing plant in India and Ghana's poultry output enhancement initiative demonstrate concerted efforts to fortify domestic production capabilities.
• Moy Park's introduction of frozen "fakeaway" products in Asia epitomizes the industry's adaptability to evolving consumer preferences.

Competitive Landscape:
Leading players in the global frozen poultry meat market include Bachoco OK Foods, JBS S.A., New Hope Liuhe Co., Ltd., Sysco, Tyson Foods, Inc., Koch Foods, PERDUE, Foster Farms, Sneha Group, and Skylark Hatcheries Pvt. Ltd.

Market Segmentation
• By Type of Poultry
o Chicken*
o Turkey
o Duck
o Others
• By Distribution Channel
o Supermarket/Hypermarkets*
o Convenience Stores
o E-Commerce
o Others
• By End-User
o Household*
o Restaurants
o Others

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