Gravure Printing Ink Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

Gravure or rotogravure is a printing process which involves engraving of an image over the carrier. Similar to off-set printing and flexography, the image is engraved on a cylinder in gravure printing, and it uses a rotary printing press. Earlier gravure printing was used to print newspapers. It is still used in the commercial production of magazines, product packaging and postcards. Gravure inks are of two types, viz., water based and solvent based. Solvent based inks are preferred as it requires less time to dry, and the printing process is swifter. Water based inks typically take longer to dry, but are environmentally friendly.

Gravure printing is mostly used in food packaging, wrapping papers, greeting cards, magazines, and furniture laminates among several other applications. Gravure printing inks have several niches and cater to different printing needs. There are inks which are resistant to exposure to moisture, oxygen and UV light. This type of ink helps reduce excess packaging requirement for perishables as it provides protection from environmental exposure. Electron-beam inks are also available for packaging of non-food products such as tobacco products. UV curing inks are also used for similar purpose. Decorative gravure printing inks for specialty packaging purpose are also available. These inks come with glitters and sandy feel and are generally used for decorative packaging purpose. Gravure inks for printing on other surfaces such as PE, PP, and PET are also available.

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One of the primary drivers for the gravure inks market is the growth of the packaging industry and lamination industry. Gravure printers offer high quality printing and are thus preferred in majority of the packaging materials. However, it has faced stiff competition from flexo printing primarily owing to its lower setup costs and higher profitability, as opposed to gravure printers, which are profitable in the long run. Europe and Asia Pacific region accounts for most of the demand for gravure printing inks. In North America, flexo printing enjoys a greater acceptability and market share. Some of the companies which manufacture gravure printing inks are Flint Group Italia s.r.l, Siegwerk Druckfarben AG and Sun Chemical.

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