Brand Licensing Services Market Company Share, Major Competitors, Regional Segments, Strategies, And Forecast Until 2031 | The Walt Disney Company, Meredith Corporation

Market Overview:

Brand licensing services help brand owners leverage their intellectual property by licensing out brand names, characters, logos or other branding assets to third parties to manufacture, distribute or sell branded merchandise and services. These services ensure consistency, quality and value of the brand as it expands.

Market Dynamics:

The brand licensing services market is expected to witness significant growth owing to growing adoption across industries such as apparel, food and beverage, toys and games. The licensed merchandise market has become an important revenue stream for many brands. Additionally, expansion of e-commerce and m-commerce is creating new opportunities for licensed products. Furthermore, rise of influencer marketing and personal branding has bolstered demand for brand licensing services from individual influencers and bloggers who want to monetize and protect their brand identities. Growing brand awareness and demand for authentic licensed products among consumers are some other key factors likely to drive market growth over the forecast period.

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Brand Licensing Service Market Drivers: Rising Endeavors to Promote Brand Recognition and Loyalty:

Brand licensing allows companies to promote their brands across a wide range of products and services beyond their core offerings. By licensing their brands for use on complementary products and media, companies can extensively promote brand recognition and loyalty. Many companies operating in diverse industries are increasingly adopting brand licensing strategies to increase their brand visibility and strengthen emotional connection with target customers. For example, fashion companies license their brands for accessories, fragrances, and other non-apparel items. Similarly, entertainment companies extensively license characters and stories from movies, television, books, and games to promote engagement.

Brand Licensing Service Market Restrain: Stringent Compliance with Intellectual Property Regulations:

Licensing involves granting permission to third parties to use intellectual property like trademarks, copyrights, patents, and character rights. Non-compliance with regulations governing the use of such intellectual assets could damage a company's brand value and reputation. Licensors and licensees must adhere to policies defining permitted and prohibited uses of the licensed properties across various categories, regions, and markets. Any deviation from stipulated usage terms could amount to infringement, leading to legal penalties and loss of trust. The complexity and regional variability in intellectual property laws also require extensive research and expertise to structure compliant agreements. High monitoring and compliance costs pose challenges, especially for cross-border and diversified licensing programs.

Brand Licensing Service Market Opportunity: Growth of E-commerce and Digital Platforms:

The dramatic surge in online shopping and growing number of connected devices offer extensive new avenues for brand licensing. Companies now have opportunities to license their brands for various digital products and virtual goods. Popular characters and stories find applications in video games, apps, digital collectibles, and non-fungible tokens (NFTs). Additionally, the rise of social media, video streaming, and online entertainment platforms provides scope to license brand elements for influencer marketing, interactive content, virtual experiences, and associated merchandise. As digital consumption becomes the norm, especially among younger consumers, brand licensing in virtual space will witness strong growth. It allows reaching wider audiences in innovative ways while gaining new income streams from this evolving frontier.

Brand Licensing Service Market Trend: Focus on Sustainability-linked Initiatives:

With sustainability emerging as a key priority, brand owners and licensees increasingly focus on responsible licensing practices. They take initiatives to make licensed products and packaging eco-friendly. Selecting manufacturing partners and licensees who follow ethical standards and prioritize environmental protection helps build positive image. Some companies directly link royalty payments under licensing contracts to measurable sustainability goals of partners. Also, consumers now favor brands that endorse causes like wildlife protection, poverty alleviation, and clean energy. Crafting licensing programmes aligned with such social missions helps boost brand equity. Hence, sustainability is becoming an important criterion in licensing strategy and operations to satisfy growing purpose-led consumption and stakeholder expectations.

Key Players Includes:

✦ The Walt Disney Company
✦ Meredith Corporation
✦ PVH Corp.
✦ Iconix Brand Group
✦ Authentic Brands Group
✦ Universal Brand Development
✦ Nickelodeon (ViacomCBS)
✦ Major League Baseball
✦ Learfield IMG College
✦ Sanrio
✦ Sequential Brands Group
✦ Hasbro
✦ General Motors
✦ National Basketball Association
✦ Electrolux
✦ National Football League
✦ WarnerMedia
✦ The Pokémon Company International
✦ Procter & Gamble
✦ Ferrari
✦ Ralph Lauren
✦ Mattel
✦ Ford Motor Company
✦ BBC Worldwide
✦ The Hershey Company
✦ Stanley Black & Decker
✦ PGA Tour
✦ National Hockey League

By Types:

✦ Exclusive License
✦ Non-exclusive License

By Application:

✦ Garment Industry
✦ Jewelry Industry
✦ IT
✦ Others

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Major highlights from Table of Contents:

☛ It includes major manufacturers, emerging player's growth story, and major business segments of keyword Market Opportunities & Growth Trend to 2031 market, years considered, and research objectives. Additionally, segmentation on the basis of the type of product, application, and technology.
☛ Opportunities & Growth Trend to 2031 Market Executive Summary: It gives a summary of overall studies, growth rate, available market, competitive landscape, market drivers, trends, and issues, and macroscopic indicators.
☛ Production by Region Brand Licensing Services Market Profile of Manufacturers-players are studied on the basis of SWOT, their products, production, value, financials, and other vital factors.

Market Report Answers the Following Questions:

1. At what growth rate will the market be projected to grow during the forecast period of 2024 to 2031?
2. What will be the market value in the future?
3. What are the key opportunities of the market?
4. Who are the major players operating in the market?
5. How feasible is Market for long-term investment?
6. What are the market's opportunities, risks, and general structure?
7. What does a business area's assessment of agreements, income, and value implicate?

Reasons to Purchase Report:

• Evaluation of market share for regional and country-level segments.
• Market analysis of top industry players.
• Strategic recommendations for new entrants.
• All mentioned segments, and regional market forecasts for the next 10 years.
• Market Trends (Drivers, Difficulties, Opportunities, Threats, Challenges, Investment Opportunities and Recommendations)
• The report offers a detailed analysis of prime factors that impact the market growth such as key market players, current market developments, and pivotal trends
• The report includes an in-depth study of key determinants of the global market including drivers, challenges, restraints, and upcoming opportunities.
• The report helps existing manufacturers and entry-level companies devise strategies to battle challenges and leverage lucrative opportunities to gain a foothold in the global market.

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