Major Player in the E-Sports Live Streaming Platform Market Witnessing an Increase While the Coronavirus Pandemic Has a Higher Impact: Amazon, YouTube, InstaGib TV, Mixer, Hitbox, Azubu

Market Overview:

E-Sports live streaming platforms provide livestreaming of e-sports tournaments and gaming events to viewers worldwide. These platforms allow both amateur and professional gamers to broadcast their gameplay in real-time.

Market Dynamics:

E-Sports live streaming platforms are witnessing increased adoption owing to two major drivers-

Firstly, live streaming of e-sports tournaments and events has seen phenomenal growth in popularity over the past few years. This has allowed platforms to engage with a much larger audience worldwide and monetize through subscriptions and donations.

Secondly, live streaming also helps gamers gain recognition and potential sponsors by broadcasting their skills on these platforms. This serves as an important platform for talent discovery.

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The report also gives a 360-degree overview of the competitive landscape of the industries that are:

Amazon
YouTube
InstaGib TV
Mixer
Hitbox
Azubu
BigoLive
Gosu Gamers
Dlive
Disco Melee
Dailymotion
Smashcast

By Types:

Cloud-Based
On-Premises

By Applications:

Individual
Team
Others

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Major Market Driver: Growing Fanbase and Viewership for E-Sports Events

The major market driver for the E-Sports live streaming platform market is the growing fanbase and viewership for competitive video gaming or E-Sports events globally. The viewership numbers of high-profile E-Sports tournaments and leagues such as League of Legends World Championship, Dota 2's The International, or Overwatch League have been steadily rising over the past few years.

For instance, the 2021 League of Legends World Championship saw a peak concurrent viewership of over 4.5 million, up from 3.9 million in 2020. This clearly shows the growing popularity of E-Sports events as spectator sports among both and casual video game fans across regions. The rising fan interest in E-Sports streaming has prompted streaming platforms to invest heavily in live streaming rights and exclusive broadcast deals for popular E-Sports tournaments and leagues. With the fanbase expected to keep growing in the coming years due to factors like the availability of high-speed internet, streaming platforms can leverage E-Sports live streaming to attract more subscribers and viewers.

Market Driver: Growing Number of Professional E-Sports Teams and Tournaments

Another key market driver for the E-Sports live streaming platform market is the growing number of professional E-Sports teams and tournaments globally. In the last few years, the structure and scale of organized professional competitive gaming have expanded significantly. The number of cities with dedicated E-Sports teams in global leagues like Overwatch League, League of Legends European Championship, or CS:GO's Pro Circuit has grown rapidly. At the same time, the total prize money on offer for top E-Sports tournaments has ballooned. For instance, the prize pool for Dota 2's The International 2021 was over $40 million. This has incentivized more gamers to pursue competitive gaming as a viable career option. With more professional teams and tournaments, there are greater opportunities for live streaming platforms to secure broadcasting rights deals and attract viewers.

Market Restrain: Platform Fragmentation and Lack of Standardization

One key market restraint for the E-Sports live streaming platform market is the current fragmentation across multiple platforms without standardization. Unlike traditional sports with centralized broadcast deals and platforms, the E-Sports streaming market is spread across multiple specialist platforms and video streaming websites. While this provides more choice, it also means audiences are divided between Twitch, YouTube, Facebook Gaming, Trovo etc. Without standardization around a common platform, it is difficult for publishers and rights holders to monetize the global audience effectively. platform. Standardization around common streaming protocols and formats could help overcome this fragmentation issue to some extent in the coming years. However, this will require cooperation between competing platforms.

Market Opportunity: Broadcasting on Linear Television Channels

A major market opportunity for the growth of E-Sports live streaming platforms lies in expanding broadcasts to linear television channels and networks. While online streaming has been the main method so far, traditional TV broadcasters are starting to show interest given the rising popularity and viewership numbers of E-Sports tournaments. Securing broadcast deals with sports channels or networks for marquee E-Sports events can help the platforms reach an even wider mainstream audience beyond the existing digitally-native millennial fanbase. This would be a strategic move to accelerate the acceptance and normalization of competitive video gaming as an official televised spectator sport. Leveraging such partnerships, E-Sports streaming platforms can monetize their exclusive broadcasting rights more efficiently over the long run.

Market Trend: Growth of Mobile Live Streaming and Co-Streaming

An emerging trend in the E-Sports live streaming platform market is the growth of both mobile live streaming and co-streaming/multi-streaming facilities. With increasing smartphone and wireless network penetration globally, more viewers are tuning into live streams via mobile apps instead of just computers. Leading platforms are optimizeing the mobile viewing experience and live streaming capabilities accordingly. At the same time, platforms are enabling co-streaming where popular streamers can co-broadcast, react to or commentate over tournament matches live from their point of view within the original stream. Such social co-watching and co-streaming experiences are highly engaging for Gen Z audiences. This mobile and social trend will drive further hours watched and viewership for E-Sports streams in both developed and developing markets going ahead.

Reason to Buy:

✔ Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the global E-Sports Live Streaming Platform Market.
✔ Highlights key business priorities in order to guide the companies to reform their business strategies and establish themselves in the wide geography.
✔ The key findings and recommendations highlight crucial progressive industry trends in the E-Sports Live Streaming Platform Market, thereby allowing players to develop effective long-term strategies in order to garner their market revenue.
✔ Develop/modify business expansion plans by using substantial growth offerings in developed and emerging markets.
✔ Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those restraining the growth to a certain extent.
✔ Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.

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