Facial Makeup Market Insights, Overview, Share And Forecast To 2033

"The Business Research Company has recently revised its global market reports, now incorporating the most current data for 2024 along with projections extending up to 2033.

Facial Makeup Global Market Report 2024 by The Business Research Company offers comprehensive market insights, empowering businesses with a competitive edge. It includes detailed estimates for numerous segments and sub-segments, providing valuable strategic guidance.

The Market Size Is Expected To Reach $7.4 billion In 2028 At A CAGR Of 6.2% :

The facial makeup market size has grown strongly in recent years. It will grow from $9.06 billion in 2023 to $9.73 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to increased consumer awareness of ingredients, increase in the awareness regarding beauty consciousness, consumer trends, clean beauty movement, health and wellness trends.

The facial makeup market size is expected to see strong growth in the next few years. It will grow to $7.4 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to rise of e-commerce and omnichannel retailing, the growing number of young and working women population, rise in influencer marketing, diversity and inclusivity, celebrity and designer collaborations. Major trends in the forecast period include regulatory compliance and safety concerns, technological advancements in formulations and application, hyper-personalization with AI and AR, inclusivity and diversity, sustainable packaging.

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Facial Makeup Market Major Segments
The facial makeup market covered in this report is segmented -

1) By Type: Face Powder, Concealer, Foundation, Blush, Contouring And Highlighting, Bronzer, Primer, Other Types
2) By Source: Natural, Organic, Chemical
3) By Price: Economic, Premium
4) By Distribution Channel: Hypermarkets Or Supermarkets, Specialty Stores, Online, Other Distribution Channels
5) By End-User: Women, Men

Key Driver - Influencer Marketing Propels Facial Makeup Market

A rise in influencer marketing is expected to propel the growth of the facial makeup market going forward. Influencer marketing is a form of marketing that involves collaborating with individuals who have a significant following on social media to promote a brand's products or services. Influencer marketing is a popular strategy in face makeup to present items in use, offer product reviews, and give makeup tips. Influencer marketing helps beauty firms access a wider audience, build brand awareness, and boost sales. For instance, in February 2024, according to Benchmark Company LLC, a US-based venture capital firm, influencer marketing experienced a significant increase, reaching $21.1 billion in 2023, a 29% rise from the $16.4 billion recorded in 2022. Therefore, the increase in influencer marketing is driving the growth of the facial makeup market.

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Prominent Trend - The Rise Of Virtual Beauty Apps And AI Fashion Makeovers

Major companies operating in the facial makeup market are developing innovative technologies, such as virtual beauty apps, to gain a competitive edge in the market. A virtual beauty app is a mobile application that uses augmented reality technology to allow users to virtually try makeup and skincare products. For instance, in January 2021, Perfect Corp., a China-based technology company that provides augmented reality (AR) and artificial intelligence (AI) solutions to the beauty and fashion industries, launched the YouCam Makeup app, which is a mobile app that provides a consumer platform to virtually try on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam community. The AI Fashion tool on YouCam Makeup empowers users to modify their style and create gorgeous fashion makeovers by fusing cutting-edge AI technology with fashion design. It provides a lifelike and realistic representation of how the hairstyles will appear to the user.

Facial Makeup Market Players
Major companies operating in the facial makeup market are Procter & Gamble, Shiseido Company, Limited, L'Oréal, Coty Inc., Estée Lauder Companies, Avon Company, Revlon, Amway Corp., LVMH Moet Hennessy Louis Vuitton, Oriflame Holding AG, Kao Corporation, Unilever, Lotus Herbals,, Oriflame Cosmetics AG, CHANEL, Giorgio Armani S.p.A., Johnson & Johnson Services, Inc., Natura and Co Holding SA, Clarins Group, Henkel AG & Co. KGaA , L Brands, Lakme, Dr. Babor GmbH and Co. KG, Groupe Clarins, Grupo Boticario, Kose Corp., Mary Kay Inc., Nature Republic OC, Nutriglow Cosmetics Pvt. Ltd.

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Largest And Fastest Growing Region In The Market
North America was the largest region in the facial makeup market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the facial makeup market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Facial Makeup Market Report Structure
3. Facial Makeup Market Trends And Strategies
4. Facial Makeup Market - Macro Economic Scenario
5. Facial Makeup Market Size And Growth
…..
27. Facial Makeup Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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