Press release
Opportunities for the Global Event Technology Rental Market to reach Blatant Growth in Coming years by 2031 |Technology Rental, eTech Rentals, Rentfusion
Market Overview:Event technology rentals include equipment and services for live events, conferences and trade shows. Key product rental services include audio-visual equipment, staging and trussing, lighting, production services etc. These services help event planners and organizers seamlessly conduct live events.
Market Dynamics:
The global event technology rental market is expected to witness significant growth over the forecast period owing to rising adoption of advanced technologies such as virtual and augmented reality by event organizers. Furthermore, growing demand for large format displays, mobile charging stations and Wi-Fi management services from consumers attending live events is also expected to support market growth. Rising disposable incomes in developing economies is facilitating investment in advanced event technology infrastructure contributing further to market expansion. In addition, growing focus on enhancing consumer experience at live events through innovative technologies is anticipated to open new revenue opportunities for market players over the coming years.
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Event Technology Rental Market Opportunity :
Sporting events are increasingly using immersive technologies to enhance fan experience and viewership. Technologies like 360-degree cameras, augmented and virtual reality, facial recognition systems, indoor positioning etc. are being adopted at large sporting venues and broadcasts. Moreover, esports has emerged as a billion-dollar industry in itself. The integration of advanced technologies presents a massive opportunity for event rental companies to provide cutting-edge solutions on rent to sporting federations and broadcasters. Their expertise in handling complex tech-driven productions can help capture untapped potential in this lucrative market segment.
Event Technology Rental Market Trend :
There is a growing trend of incorporating artificial intelligence (AI) and internet of things (IoT) capabilities into event technologies and facilities. AI is augmenting areas such as content personalization, predictive analytics, automatic camera operations etc. IoT is enabling solution like venue management systems, energy management, environmental control and security. Rental companies are investing in AIoT research and development to stay ahead of the curve. They are also partnering with tech startups to pilot innovative concepts involving machine learning, computer vision, sensor fusion at live happenings. This helps event organizers and venue owners deliver transformed experiences through cutting-edge intelligent infrastructure on rent.
The following Key Players / Companies are Mentioned in this Document:
Technology Rental
eTech Rentals
Rentfusion
Aria AV
AA Rental
AV Equipment Rentals
Meeting Tomorrow
AV Rental Services
Eagle AV Rental
Megahertz
Rentacomputer
National Audio Visual
Onstage Systems
Market Split by Types:
Long Term Rental
Short Term Rental
Market Split by Applications:
Education
Corporate
Government
Others
Event Technology Rental Market Drivers :
Increasing Number of Corporate Events and Conferences -
The number of corporate events such as conferences, trade shows, product launches and exhibitions are increasing significantly year-on-year. According to industry reports, over 4 million corporate events take place globally each year. This rapid rise can be attributed to growing digital transformation initiatives of companies and the need to network, collaborate and promote brands on a large scale. Large corporate gatherings require extensive use of technologically advanced solutions such as Audi-visual equipment, lighting systems, conference room facilities etc. which is driving greater demand for event technology rental services.
Evolution of Hybrid and Virtual Events -
The COVID-19 pandemic accelerated the shift towards virtual and hybrid events. Many organizations have now embraced the blended format as it allows for wider participation, reduces costs and has a lower environmental impact. However, effective execution of virtual and hybrid events demands sophisticated technology infrastructure and technical support. This represents a major opportunity for event technology rental companies to provide end-to-end technology solutions and services for hybrid and virtual gatherings. They can handle technical implementation, operation and troubleshooting on behalf of organizers to ensure a seamless experience for all participants.
Event Technology Rental Market Restrain :
Shortage of Skilled Technical Workforce -
The event technology rental industry is facing acute shortage of trained and experienced technicians and engineers. Setting up sophisticated tech-driven events requires professionals with expertise in areas like audio-visual systems, lighting control, event staging, video production etc. However, there is low availability of such talent globally. This is primarily due to the project-based nature of the industry which makes long-term career prospects uncertain. The technical skills also become quickly outdated with the pace of innovation. The talent crunch negatively impacts the growth of rental companies as it limits their ability to take on new projects.
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This report includes the estimation of market size for value (million US) and volume (K Units). Both top-down and bottom-up approaches have been used to estimate and validate the market size of the Event Technology Rental market, and to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage share splits and breakdowns have been determined using secondary sources and verified primary sources.
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