Lingerie Market Research Report 2024 by Product, Application, End-users, Region And Global Forecast to 2031 | LVMH Moët Hennessy Louis Vuitton SE

Market Overview:

Lingerie includes women's underwear and nightwear. It comes in various styles and materials, including silk, satin, cotton, synthetic fibers or lace. Contemporary lingerie is sold through multiple channels such as department stores, specialty boutiques, mass-market retailers, and online platforms.

Market Dynamics:

The growth of the lingerie market is primarily driven by increasing online sales and rising disposable income in developing countries. Online retail platforms offer a wide range of lingerie products at competitive prices, fueling the segment growth. E-commerce sales of lingerie are expected to grow at over 11% annually during the forecast period. Moreover, rising disposable income has improved spending capacity on luxury items like designer lingerie in countries like China, India, Brazil, and Mexico. This is expected to boost the market expansion. Another key factor contributing to the market growth is the rising demand for eco-friendly and organic lingerie made from natural fabrics like cotton, silk, bamboo, and modal. Manufacturers are launching sustainable product lines made with organic materials and ethical labor practices to cater to health-conscious customers.

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Increasing demand for premium lingerie due to rising income levels and changing lifestyle

With increase in disposable incomes and western influence, consumers are shifting their preference towards premium and luxurious lingerie brands. Rising working women population and changing societal norms have given rise to demand for aesthetically appealing and comfortable undergarments which can be worn as innerwear as well as outerwear. Premium brands are now offering wide range of product lines including bras, shapewear, loungewear etc in designer fabrics, varied styles and patterns to cater to evolving tastes of customers. E-commerce availability of international luxury brands at affordable prices compared to high-street prices have further fuelled this demand. Lingerie companies are cashing on this premiumization trend by incorporating latest fashion trends, innovative fabric textures, accessorizing their products and launching exclusive premium brands targeting status conscious consumers.

Growing penetration of online lingerie shopping in emerging markets

Convenience of online shopping from the comfort of home along with attractive discounts and easy return policies offered by e-retailers are prompting more consumers to purchase intimate apparels through digital platforms. According to surveys, nearly half of surveyed women feel less uncomfortable in describing their sizes and preferences to an AI chatbot compared to discussing with a salesperson in-store. Leading lingerie players as well as new online private label brands are enhancing their virtual shopping experience through advanced search filters based on size, budget, styles etc, visual 360-degree view of products and recommendation engines. Establishing strong online presence coupled with aggressive marketing campaigns are helping lingerie brands to expand their reach to tier 2 & 3 cities in developing countries wherebrick and mortar presence is limited. Covid-19 pandemic has further accelerated this shift as consumers moved their purchasing online due safety concerns with outdoor shopping.

Declining household sizes posing challenges to mass lingerie brands

Shrinking household sizes due to declining birth rates and rising Living-Alone population especially in developed countries is negatively impacting mass volume driven lingerie sales. As per studies, nearly 40% of all households in US, UK and other European nations will comprise of just one or two members by 2030. With smaller families, there is less group purchasing of multipacks of commoditized bras resulting in overstocking. Mass lingerie brands focused on low costs are finding it difficult to sustain on retail margins alone. Also, preferences of changing demographics towards customized products clashes with standardization focus of such players. Manufacturers need to devise smart strategies like subscription models, seasonal collections, shop-in-shops to cater varied demands from diverse audience amid decreased household purchasing power. Those unable to adapt risk losing market share.

Emergence of sustainability driven innovations presents new opportunities

Mounting consumer consciousness about environment protection is paving way for green lingerie lines. Innovation in eco-friendly fabrics manufactured from natural, biodegradable, recycled and organic raw materials align well with growing sustainability mindset. Products utilizing zero-waste patterns, engineered fabrics enabling moisture-wicking and odor resistances without chemicals are gaining traction. Niche brands are customizing ethically sourced, long-lasting collections with minimal packaging appealing Gen Z and millennials. Lingerie manufacturers can collaborate with green material technology providers to build sustainable yet glamourous collections capturing premium market. They may also work with recycling firms to setup take-back programs creating circular supply chains. Leveraging premium natural materials present opportunities for premiumization at lower relative costs through green differentiation.

Growing preference for combination of in-store and online shopping experience

There is an emerging tendency of consumers first browsing products online, reading reviews to shortlist options and then visiting stores to physically try and experience them before purchasing. On the other hand, in-store shoppers are also increasingly relying on mobiles for real-time product availability checks across nearby outlet locations, easy re-ordering on apps as well as click and collect facilities. This is necessitating omnichannel integration where consistent brand experience, synchronization of inventories, seamless order data transfer between digital and physicaltouch-points become imperative. Retailers need flexible workforce and store formats promoting interactive virtual

Worldwide major and leading players within the market are:

★ LVMH Moët Hennessy Louis Vuitton SE
★ L Brands Inc.
★ Hanesbrands Inc.
★ Jockey International Inc.
★ Nike Inc.
★ Phillips-Van Heusen Corporation
★ Groupe Chantelle
★ MAS Holdings Limited
★ GGI Holdings Ltd.
★ Marks and Spencer Plc.

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Segmental Overview

Lingerie Market segmentation offers an in-depth analysis of the various segments of the market, including application, type, end use, and region. The segmentation overview section offers crucial information about the market share, sales, and growth rate for each of the segments over the forecast period. Moreover, an examination of the relative multitude of significant sub-portions in the market has been canvassed in the report.Having a knowledge about the various segments and sub-segments helps businesses recognize the importance of factors that drive industry growth.

The titled segments and sub-section of the Lingerie market are illuminated below:

Global Lingerie Market, By Product Type:

★ On the basis of product type, lingerie market is segmented into:
★ Bras
★ Knickers
★ Lounge Wear
★ Shape Wear

★ On the basis of distribution channel, lingerie market is segmented into:
★ Online Stores
★ Hypermarket
★ Supermarket
★ Specialty Stores

Regional Analysis for Lingerie Market:

📍 North America (United States, Canada, and Mexico)
📍 Europe (Germany, France, UK, Russia, and Italy)
📍 Asia-Pacific (China, Japan, Korea, India, and Southeast Asia)
📍 South America (Brazil, Argentina, Colombia, etc.)
📍 The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)

Key Highlights of the Report

Offers a comprehensive and holistic analysis of the Lingerie Market.
Evaluates the competitive environments, covering partnerships, joint ventures, acquisitions, and organic growth.
Provides forecast information related to every region and sub-region of the Lingerie market.
Includes information on the key opportunities and challenges faced by key industry players worldwide.
Covers the Lingerie market's current and future market outlook on industry drivers, market restraints, and regional constraints.
The report answers a number of crucial questions, including:

➥ Which companies dominate the global Lingerie market?
➥ What current trends will influence the Lingerie market over the next few years?
➥ What are the market's opportunities, obstacles, and driving forces?
➥ What predictions for the future can help with strategic decision-making?
➥ What advantages does market research offer businesses?
➥ Which particular Lingerie market segments should industry players focus on in order to take advantage of the most recent technical advancements?
➥ What is the anticipated growth rate for the market economy globally?

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