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ReliaDose Now Available in Wal-Mart Stores Nationwide

01-09-2008 07:13 PM CET | Health & Medicine

Press release from: ReliaDose

Blaine Pharmaceuticals has announced that ReliaDose®, a unique medicine delivery system for babies 0-18 months, is now available in nearly 3,000 Wal-Mart stores throughout the United States. Blaine Pharmaceuticals is also providing vibrant sidekick displays that will offer consumers an additional touch point for ReliaDose within the Wal-Mart stores.

Wal-Mart is the latest retailer to join leading chain food and drugstores to carry ReliaDose. In fact, by early fall ReliaDose will be available in over 17,000 retail locations throughout the U.S. and Canada, including Wal-Mart, Rite Aid, K-Mart, Kroger Grocery Stores, Publix Super Markets, Longs Drugs, select Target stores, and other regional chains. In addition, ReliaDose is also available online at CVS.com, Walgreens.com, and numerous other websites.

Since its launch earlier this spring, ReliaDose has received both national and international honors. In April, it was recognized at the 2007 International Juvenile Products Manufacturers Association (JPMA) show with an Innovation Award, which is given to the most exciting new products in the marketplace today. More recently, ReliaDose was also honored at the National Association of Chain Drug Stores (NACDS) annual Marketplace Conference. ReliaDose was one of 11 winning products out of 300 submissions to receive the "Best of the Best" NACDS Product Showcase Award for its fresh merchandising possibilities.

Invented by a mom, ReliaDose features a patented dual-chamber nipple that masks the taste of medicine while ensuring safe, accurate dosing every time. Each dose is delivered with, but completely separate from, other fluids taken from the advanced bottle. It can also ensure complete and gentle dosing for liquid vitamin and mineral supplementation.

"For most parents, dosing medicine to their baby is always a challenge. Too little of any given medication can make it ineffective, and too much can have harmful side effects," said Dreama Kirby, chief marketing officer, Blaine Pharmaceuticals. "With ReliaDose, dosing is stress-free, and parents can rest easy knowing their baby is getting the correct dose of medication at the right time."

ReliaDose
Attention: Dreama Kirby
1717 Dixie Highway
Suite 700
Fort Wright, Kentucky 41011
(800) 633-9353
Website: http://www.reliadose.com

About Blaine Pharmaceuticals
Blaine Pharmaceuticals, founded in 1955, specializes in the development and acquisition of consumer brands with significant value and unrealized potential. Blaine builds sustainable brands by creating consumer demand through recommendations from healthcare professionals. The company's flagship product, Mag-Ox 400®, is one of the most recommended magnesium supplements by healthcare professionals. Other products include the DiaSense® family of nutritional supplements, and ReliaDose®, a pediatric medicine delivery system.
Blaine is committed to cultivating relationships with physicians, pharmacists, patients, wholesalers, retailers, and business partners to build brands and lay the foundation for future endeavors.

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