Increased Consumer Health Awareness Benefits Global Nutraceuticals Market

The extra health benefits provided by the nutraceuticals in addition to the basic nutritional value is giving a push to the global nutraceuticals market. The broad term ranges from isolated nutrients, herbal products and processed foods and beverages, and dietary supplements to specific diets.

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They can be considered non-specific biological therapies to provide physiological benefits, ailments to the consumers and relief from numerous chronic diseases. Due to all the aforementioned benefits, a steady growth has been witnessed during past few years and the trend is expected to continue because of an increase in consumer spending habits on nutritious and healthy functional food worldwide.

Changing Lifestyles in Developed Countries Fuel the Demand for Nutraceuticals

A rise in the demand for nutraceuticals is propelled by the increasing awareness for nutritional diet in the developed countries. The U.S.A and Canada, cumulatively, lead the market in 2014 and is anticipated to grow steadily. In Europe, developed countries such as Germany, France, and the U.K have emerged as the key nutraceutical market. Factors such as rising health concerns, and increasing consumer awareness to avoid consuming on synthetic drugs and lead a healthy life are the major contributors to the growth of this market.

Highest Growth Rate in Global Nutraceutical Market Makes APAC Full of Opportunities

While, developed countries are major contributors to the global nutraceutical market, developing countries in the APAC region such as India and China have witnessed growth in the affluent middle-class population, who are shifting towards awareness for nutritional diet. Factors such as the change in lifestyles and increase in income level have enabled them to buy dietary supplements, functional foods, and health drinks. APAC comes second in terms of market share and fastest in terms of growth rate.

Nutraceuticals Become Alternative to OTC Drugs and Prescription

The extra health benefits offered by nutraceuticals act as an immunity booster. This quality of the nutraceuticals, per se, help in fighting many acute diseases. The herbal products in the range of nutraceuticals act as a replacement to the OTC Drugs. Nutraceutical ingredients include probiotics and prebiotics, Omega 3, amino acids, fibers, minerals, proteins, structured lipids, vitamins, and various other ingredients. These ingredients help in increasing the metabolism rate, which reduces the necessity of medicine intake.

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