Televisions Market to Reach $104.34 Billion by 2028, Driven by Smart TV Enhancements

The televisions market size has grown steadily in recent years. It will grow from $87.97 billion in 2023 to $91.48 billion in 2024 at a compound annual growth rate (CAGR) of 4.0%. The growth in the historic period can be attributed to analog to digital transition, consumer electronics evolution, content delivery, gaming and console compatibility, emerging markets.

The televisions market size is expected to see steady growth in the next few years. It will grow to $104.34 billion in 2028 at a compound annual growth rate (CAGR) of 3.3%. The growth in the forecast period can be attributed to 8k and beyond, smart tv enhancements, immersive technologies, sustainable and eco-friendly tvs, home office and productivity. Major trends in the forecast period include oled and microled displays, bezel-less and frameless design, tv as art, curved and foldable displays, content integration.

Market Overview -
A television refers to a visual image and sound transmission system replicated on screens, primarily used to broadcast entertainment, data, and education programs.

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Growing Disposable Incomes Drive Television Market Expansion In Emerging Economies
The rise in disposable incomes was a major driver of the televisions market. The rise in disposable incomes was mainly driven by economic growth and middle-class population growth in developing countries such as China, India and Brazil. According to the World bank, the per capita net disposal income of lower middle-income countries was in between $1,036 and $4,045 and per capita net disposal income of upper middle-income countries was in between $4,046 and $12,535 in 2021. Increased earnings and increased disposable incomes in the emerging markets, contributing to the televisions market growth.

Competitive Landscape -
Major companies operating in the televisions market include Samsung Electronics Co. Ltd., LG Electronics Inc., Sony Corporation, Hisense Group Co. Ltd., TCL Corporation, Koninklijke Philips N.V., Vizio Inc., Toshiba Corporation, Skyworth Group, RCA Corporation, Magnavox, Sharp Corporation, JVC (Victor Company of Japan Limited), Polaroid/Sceptre, Fujitsu Limited, Sansui Electric Co. Ltd., Onida, Xiaomi Corporation, Micromax Informatics Limited, Haier Group Corporation, Hitachi Ltd., Lloyd Electric & Engineering Ltd., Panasonic Corporation, Funai Electric Co. Ltd., Changhong Electric Co. Ltd., Konka Group Co. Ltd., Seiki Digital Inc., Element Electronics Corporation, Westinghouse Electric Corporation, Mitsubishi Electric Corporation, NEC Corporation, Videocon Industries Limited, Intex Technologies (India) Ltd., Akai Electric Co. Ltd.

Rapid Adoption Of Ultra Hd Televisions Driven By Energy Efficiency And Quality
The demand for Ultra HD televisions is increasing rapidly, as they are energy efficient and offer high quality images. Ultra HD televisions include 4K and 8K UHDs that have an aspect ratio of 16:9 or wider, and also present a minimum resolution of 3840x2160 pixels. The transition from traditional CRT and LCD TVs to ultra-HD TVs has been fast owing to brisk pace in technological advances. For instance, in In July 2023, according to screen media , a US-based media company, TV replacement cycle boosts smart TV penetration to 74% and 38% of smart TV homes cast another device's screen to the television.

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Key Segments -
The televisions market covered in this report is segmented -
1) By Product Type: Smart, Traditional
2) By Technology: LCD, LED, OLED, QLED
3) By Screen Size: Below 32 Inches, 32 to 45 Inches, 46 to 55 Inches, 56 to 65 Inches, Above 65 Inches
4) By End-User: Residential, Commercial , Other End-Users

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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