Press release
Shaving Preparations Market Share, Ongoing Trends, Size, Growth Rate, Recent Key Players And Forecast 2033
Shaving Preparations Market
The shaving preparations market size is expected to see rapid growth in the next few years. It will grow to $1.67 billion in 2028 at a compound annual growth rate (CAGR) of 11.3%. The growth in the forecast period can be attributed to growth in men's grooming, natural and organic products, e-commerce and dtc sales, customization and personalization. Major trends in the forecast period include gender-neutral products, sustainable packaging, multi-functional products, shaving subscription services.
Market Overview -
The shaving preparations refer to products such as shaving items used to remove body hair mainly facial hair. Shaving creams comprise an emulsion of oils, soaps or surfactants, and water that helps in lubricating the cutting process, swelling keratin, and desensitizing skin.
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Rising Demand For Self-Grooming Products Drives The Shaving Preparations Market
The increasing adoption of self-grooming and personal care products is driving the shaving preparations market. Through advertisements and social media blogs, men and women are well aware of how to get rid of body hair and use hair removal products extensively. In addition, the introduction of sensitive razors and shaving creams that are more economical, cause less irritation, soften the beard, make the skin smooth and moisturized, and help reduce cuts while shaving. For instance, according to the estimation based on the data by U.S. Census Bureau, a principal agency of the US Federal Statistical System and Simmons National Consumer Survey (NHCS), a provider of insights on the American consumer, in the USA, in 2020, 2.2 million Americans used shaving cream or gel 14 or more times a week.
Competitive Landscape -
Major companies operating in the shaving preparations market include Procter & Gamble Company, L'Oréal SA, Gillette Company, Johnson & Johnson, Colgate-Palmolive Company, Energizer Holdings Inc., Godrej & Boyce Mfg. Co. Ltd., Beiersdorf AG, Unilever plc, Perio Inc., Super-Max Limited, Taylor of Old Bond Street, Ahava Dead Sea Laboratories Limited, VI-John Group, Avon Products Inc., Shiseido Company Limited, Estee Lauder Companies Inc., Biotherm International, Pierre Fabre Dermo-Cosmetique USA Inc., Mary Kay Inc., Roger & Gallet SA, Bulldog Skincare Limited, Lush Fresh Handmade Cosmetics, Acqua di Parma, Crown Shaving Co., Triumph & Disaster Limited, Anthony Brands LLC., The Art of Shaving LLC., Baxter of California, Bluebeard's Revenge, Caswell-Massey, Dollar Shave Club Inc., Beauty Planet AB
Facial Shaving Cream For Women Gains Momentum In Shaving Preparations Market
The launch of facial shaving cream for women is a key trend gaining popularity in the shaving preparations market. Women are using facial shaving cream to minimize the appearance of hair over time. For example, in March 2022, Skinny Confidential, a US based provider of facial beauty tools and beauty products, launched The Hot Shave Cream facial shaving cream for women. The buttery cream was formulated with a blend of nourishing and hydrating ingredients to soothe and smooth the skin. In addition, the brand has paired the shaving cream with The Hot Shave Razor. It is a refillable razor designed to gently remove unwanted facial hair and peach fuzz.
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Key Segments -
The shaving preparations market covered in this report is segmented -
1) By Product Type: Shave Foams, Shaving Creams, Shaving Lotions, Shaving Waxes, Shave Gels
2) By Sales Channel: Beauty and Drug Stores, Branded and Specialty Outlets, Online Retailers, Convenience Stores, Other Retailing Formats
3) By End User: Salons, Personal Use
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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