Directory, Mailing List, And Other Publishers Market 2024-2033: Trends, Analysis & Growth Forecast

The directory, mailing list, and other publishers market size has grown steadily in recent years. It will grow from $34.98 billion in 2023 to $35.84 billion in 2024 at a compound annual growth rate (CAGR) of 2.4%. The growth in the historic period can be attributed to print advertising demand, telephone directories, mailing list services, data monetization.

The directory, mailing list, and other publishers market size is expected to see steady growth in the next few years. It will grow to $38.97 billion in 2028 at a compound annual growth rate (CAGR) of 2.1%. The growth in the forecast period can be attributed to digital transformation, online advertising, industry-specific directories, mobile access, e-commerce integration. Major trends in the forecast period include electrification and lightweighting, advanced materials, additive manufacturing, digitalization and connectivity, collaboration and partnerships, .

Market Overview -
Directory refers to a book with an alphabetically or categorized listing of the names, addresses, and contact information, of particular people, groups, or businesses. A mailing list refers to a collection of email addresses used to send emails to several users at the same time.

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Surging Demand For Digital Content Ignites Growth In The Directory, Mailing List, And Other Publishers Market
Rising demand for digital content is expected to propel the growth of the directory, mailing list, and other publishers' market. Digital content refers to information available for distribution and download on electronic media. Digital content in online directories aids organizations generate revenue in a fast and efficient manner and includes seasonal lists such as 'Top Schools' in the area, and such online published content. Further there is also an increase in the time spent on consuming content on online platforms, that together aid in the growth of the directory, mailing list, and other publisher's market. For example, according to a 2022 report by US based data and analytics platform, DoubleVerify among 16,600 consumers across 18 countries, in nine regions, there is a continuous increase in digital content consumption, with 55% of respondents reporting spending more time each day consuming content now than they did pre-pandemic. Therefore, the rising demand for digital content is driving the growth of the directory, mailing list, and other publishers' market going forward.

Competitive Landscape -
Major companies operating in the directory, mailing list, and other publishers market include QUAD/GRAPHICS INC., Hubert Burda Media, Axel Springer SE, Thomson Reuters, Nielsen Holdings, YP Holdings LLC, Dex Media Inc., Gannett Co. Inc., Dun & Bradstreet Corporation, Experian plc, Acxiom Corporation, Infogroup Inc., ZoomInfo Technologies LLC, Equifax Inc., TransUnion LLC, Manta Media Inc., Hoovers Inc., InfoUSA Inc., LexisNexis Group, Harte-Hanks Inc., Lorton Data Inc., AccuData Integrated Marketing, Melissa Data Corporation, DatabaseUSA.com LLC, Salesgenie, DMDatabases, Data Axle USA LLC, ListGIANT, ListSource LLC, ListAbility Inc., ListShack, ListWise, ListCleaner, ListMarketer, ListFinder, ListGuy.

Transformation And Innovation In The Directory, Mailing List, And Other Publishers Market Embracing Digital Platforms And Content Delivery
Directory, Mailing List, And Other Publishers market is currently experiencing significant transformations with the advent of new technologies. These are providing a multitude of new platforms to disseminate the content in innovative ways. Publishers of directories and mailing list have changed their distribution approaches by introducing digital offerings and services which can cater to the needs of the consumers.

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Key Segments -
The directory, mailing list, and other publishers market covered in this report is segmented -
1) By Type: Directory and Mailing List, Other Publishers
2) By Platform: Traditional, Digital
3) By Application: Residential, Business

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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