Press release
Why Invest in Platform as a Service Market Reach USD 319 Billion by 2030
Surge in adoption of smartphones, improved communication networks, and increase in advertising spending on digital media across various industries drive the market growth. In addition, proliferation of social media primarily drives the growth of the market. However, rise in adoption of ad-blockers to avoid online advertising hampers the growth of the market. On the contrary, the emergence of advertising automation is expected to create lucrative growth opportunities for the market during the forecast period.
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The global programmatic display market was valued at $46.7 billion in 2022, and is projected to reach $825.1 billion by 2032, growing at a CAGR of 33.6% from 2023 to 2032.
The global programmatic display market is segmented on the basis of type, channel, and region. On the basis of component, the market is divided into online video, online display, mobile video, and mobile display. Depending on channel, it is fragmented into real-time bidding (RTB), private marketplaces (PMP), and automated guaranteed (AG). Region wise, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa.
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By type, the online video segment acquired the major share in 2022, garnering nearly one-third of the global programmatic display market revenue, owing to increase in video streaming on the internet, which, in turn, is boosting the demand for online video advertising to reach large number of consumers. The mobile video segment is estimated to display the fastest CAGR of 37.6% throughout the forecast period, as mobile videos help entrepreneurs to create quality and unique content that boosts their outreach, sales, and brand recognition.
By channel, the RTB segment accounted for nearly three-fourths of the global programmatic display market share in 2022 and is expected to dominate by the market 2032, owing to the simplified ad space allotment in private marketplaces. The PMP segment is projected to display the fastest CAGR of 48.4% throughout the forecast period, owing to surge in demand for de-centralized and independent ad spaces.
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Region wise, North America garnered the highest share in 2022, holding nearly one-third of the global programmatic display market revenue in 2022, and is projected to retain its dominance by 2032, owing to the strong presence of programmatic display advertising vendors such as Google Inc., Adobe, and AppNexus Inc. However, Asia-Pacific is expected to register the highest CAGR of 36.9% during the forecast period, owing to rapid economic and technological developments.
The key players profiled in the programmatic display market analysis are AppNexus Inc., Verizon Communications Inc., DataXu Inc. Google Inc., Adobe Systems Incorporated, Adform, Rubicon Project Inc., Rocket Fuel Inc., MediaMath, and CONNEXITY. These players have adopted various strategies to increase their market penetration and strengthen their position in the programmatic display industry.
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Key Findings of the study
● By type, the online video segment accounted for the largest programmatic display market share in 2022.
● On the basis of channel, the mobile video segment generated the highest revenue in 2022.
● Region wise, North America generated the highest revenue in 2022.
● According to the programmatic display market analysis region-wise, North America generated the highest revenue in 2022.
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