Probiotics Market Set for Rapid Expansion, Expected to Hit $119.28 Billion by 2033 with a CAGR of 10.3%

The probiotics market size has grown strongly in recent years. It will grow from $73.65 billion in 2023 to $80.48 billion in 2024 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to rise in prevalence of digestive disorders, shift towards preventive healthcare, rise in cosmetics sector, growth in pharmaceuticals industry, increase in demand for dietary supplements.

The probiotics market size is expected to see rapid growth in the next few years. It will grow to $119.28 billion in 2028 at a compound annual growth rate (CAGR) of 10.3%. The growth in the forecast period can be attributed to rising consumer interest in natural and functional foods, expanding aging population, expansion of e-commerce platforms, increasing awareness of the importance of gut health and digestion, increasing disposable incomes. Major trends in the forecast period include personalized probiotics, probiotic beverages, microbiome-based therapies, sustainability and eco-friendly packaging, genetically modified probiotics.

Market Overview -
The probiotics are used to provide health benefits when consumed or administered in an adequate amount to the host body. Probiotics are live microorganisms that help treat or prevent disease when given in sufficient concentrations. These are available in many different forms, each with its own set of advantages. The most widely studied benefits of probiotics are that they promote a healthy digestive tract and immune system.

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Rising Consumer Embrace Of Healthy Eating And Nutrient-Rich Supplements Fuels Probiotics Market Growth
The increasing tendency of customers towards healthy foods and nutrient-rich dietary supplements is expected to foster the probiotics market growth going forward. Self-care has evolved into a necessary component of the modern consumer's lifestyle. Furthermore, the growing emphasis on holistic health and immunity has resulted in some substantial dietary modifications among consumers. The use of vitamins, minerals, immunity-boosting meals, organic products, supplements, and other nutritional supplements has increased significantly. Probiotics are used as a supplement form in food and beverages and provide health benefits to the human digestive system. For instance, according to a survey conducted by Habit Health and Nutrition, an India-based nutrition tech company in 2021, Indians want to make eating healthy a priority in order to improve their physical and mental health. Over 70% of those surveyed said they'll prioritize dietary adjustments to improve their overall health and immunity, as well as reduce stress and anxiety. Therefore, the increasing tendency of customers towards healthy foods drives the growth of the probiotics market.

Competitive Landscape -
Major companies operating in the probiotics market include Probi AB, Nestle SA, Archer-Daniels-Midland Company, Danone SA, Yakult Honsha Co. Ltd., BioGaia AB, Esse Skincare Pty Ltd., L'Oreal SA, Glowbiotics LLC, TULA Skincare, Morinaga Milk Industry Co. Ltd., LaFlore Probiotic Skincare, Eminence Organic Skin Care, Estée Lauder Companies Inc., Aurelia London, Gallinee Microbiome Skincare, Biomilk Skincare, Lallemand Inc., Chr. Hansen Holding A/S, Kerry Group, Ganeden Inc., Lesaffre Group, Nutraceutix Inc., Bifodan A/S, DuPont Inc., International Flavors & Fragrances Inc., UAS Laboratories LLC, Synbiotech Inc., Nebraska Cultures Inc., Custom Probiotics Inc.

Cutting-Edge Technological Advancements Transforming The Probiotic Market
Technological advancements have a key trend gaining popularity in the probiotic market. Major companies operating in the probiotics sector are focused on developing new technological solutions to improve the quality and life cycle of probiotic products. For instance, in April 2021, Cosmax NBT, a South Korea-based probiotics company launched Zeta probiotics technology which will help to preserve freeze-dried probiotics. Zeta Probiotics technology is a uniquely engineered freeze-drying technique that restores the cell walls and surface charges of probiotics. Freeze-drying probiotics, which can be used to change Delivery Formats, can harm goods and make them less effective in human digestion. To revive freeze-dried probiotics, Zeta probiotics technology uses a lysine-based combination. This increases their survivability in vitro under simulated gastric and duodenal stress.

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Key Segments -

The probiotics market covered in this report is segmented -

1) By Form: Liquid, Dry
2) By Ingredient: Bacteria, Yeast
3) By Application: Food and Beverages, Dietary Supplements, Animal Feed
4) By End User: Human, Animal
5) By Distribution Channel: Hypermarkets Or Supermarkets, Pharmacies Or Health Stores, Convenience Stores, Online Retail, Other Distribution Channels

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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