Patient Portal Market: Portal to Progress - Opportunities and Strategies 2024

The patient portal market size has grown exponentially in recent years. It will grow from $4.45 billion in 2023 to $5.34 billion in 2024 at a compound annual growth rate (CAGR) of 20.1%. The growth in the historic period can be attributed to growing demand for patient engagement and self-service healthcare, regulatory incentives promoting the adoption of electronic health records (ehrs), increased focus on healthcare interoperability and data exchange, improved internet and mobile device penetration, aging population and rising chronic disease burden..

The patient portal market size is expected to see exponential growth in the next few years. It will grow to $11.14 billion in 2028 at a compound annual growth rate (CAGR) of 20.2%. The growth in the forecast period can be attributed to integration of ai and chatbots for patient interactions, expansion of telehealth services, continued regulatory support and incentives, increasing emphasis on value-based care, adoption of blockchain for data security.. Major trends in the forecast period include personalized healthcare experiences, wearable and iot integration with patient portals, predictive analytics for disease prevention, consolidation in the patient portal market, focus on patient education and wellness..

Market Overview -
Patient portal is an online website service opted for by hospitals that gives patients easy access to health information such as recent doctor visits, prescription refills, medications, discharge summaries, and others. It is used to provide 24/7 access about the healthcare data to the patients.

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Surging Demand For Electronic Health Records Propels Patient Portal Market Growth
The increase in demand for electronic health records is expected to propel the growth of the patient portal market going forward. The electronic health record refers to a systematic collection of real-time data of patients in digital format by physicians or hospitals, whose information is instantly and securely available by authorised users. Electronic health record (EHR) patient portals provide a means by which patients will access their health information, including diagnostic test results. For instance, in 2021, according to National Coordinator for Health Information Technology (ONC), an entity within the U.S Department of Health and Human Services (HHS) data, approximately 86% of non-Federal general acute care hospitals' physicians have adopted electronic health records to treat patients. Therefore, the increasing demand for electronic health records is driving the growth of the patient portal market.

Competitive Landscape -
Major companies operating in the patient portal market include Allscripts Healthcare Solutions Inc., McKesson Corporation, athenahealth Inc., Cerner Corporation, eClinicalWorks, CureMD Healthcare, NextGen Healthcare Information Systems LLC, Greenway Health LLC, Medfusion Inc., Epic Systems Corporation Inc., GE HealthCare Technologies Inc., InteliChart, QSI Management LLC, Optum Inc., ZH Healthcare Inc., Oracle Corporation, Advanced Data Systems Corporation, Nextech Systems LLC, AdvancedMD Inc., Kareo Inc., CareCloud Corporation, eMDs Inc., Meditech, Medhost Inc., Napier Healthcare Solutions Pte. Ltd., RelayHealth Corp., Kryptiq Corporation, Nuesoft Technologies Inc., Zocdoc Inc., Medseek GmbH

Innovative Solutions Redefining The Patient Portal Market A Focus On Product Advancements
Product innovation is a key trend gaining popularity in the patient portal market. Major companies operating in the patient portal sector are focused on developing new product innovation solutions to strengthen their position. For instance, in 2021, McKesson, a US-based healthcare company that provides patient portals, launched ScriptPASTM, a pharmacy management solution for oncology practises powered by Biologics by McKesson specialty pharmacy. ScriptPASTM is a fee-for-service offering designed to help Medically Integrated Dispensing (MID)-equipped practises provide quicker access to care by reducing barriers that delay treatment. This has been accomplished by providing support with benefits investigation, prior authorization, and financial assistance.

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Key Segments -

The patient portal market covered in this report is segmented -
1) By Type: Standalone Patient Portals, Integrated Patient Portals
2) By Deployment Mode: On-Premise, Cloud-Based
3) By End-Users: Providers, Payers, Pharmacies, Other End-Users (Employer Groups and Government Bodies)

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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