In-Counter Barcode Scanners Market Size, Trends, Share Analysis, Top Players And Forecast To 2033

The in-counter barcode scanners market size has grown strongly in recent years. It will grow from $2.13 billion in 2023 to $2.30 billion in 2024 at a compound annual growth rate (CAGR) of 8.2%. The growth in the historic period can be attributed to the globalization of supply chains and markets, integration with point-of-sale systems, regulatory compliance, cost reduction, and inventory control.

The in-counter barcode scanners market size is expected to see strong growth in the next few years. It will grow to $3.18 billion in 2028 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to automation in retail, advancements in AI and machine learning, growing demand for contactless solutions, increased focus on supply chain resilience, and expansion of omnichannel retail. Major trends in the forecast period include enhanced AI decoding, In-counter barcode scanners offering multi-functionality, incorporation of sustainability features, enhanced data analytics, and customization options.

Market Overview -
In-counter barcode scanners are devices integrated directly into retail or point-of-sale (POS) counters, facilitating rapid scanning of barcodes on items during transactions. They are designed to streamline checkout processes, improve accuracy, and enhance the overall efficiency of retail operations by reducing scanning time and minimizing errors. These scanners are commonly found in supermarkets, stores, and other businesses where high-volume scanning is required.

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Growing E-Commerce Penetration Fuels Growth In The In-Counter Barcode Scanner Market
Growing penetration of e-commerce is expected to propel the growth of the in-counter barcode scanners market going forward. E-commerce refers to the online business model facilitating the exchange of goods and services through the Internet. The growing penetration of e-commerce is driven by convenience, expanding internet access, and shifting consumer preferences towards online shopping. In-counter barcode scanners are used for receiving and restocking goods, picking and packing orders, and shipping, returns, and cycle counts. These scanners help ensure accuracy and efficiency in these processes, allowing businesses to streamline their operations and reduce costs. For instance, in February 2024, according to the United States Census Bureau, a US-based government agency, in 2023, e-commerce sales were projected to reach $1,118.7 billion, marking a 7.6% (±1.2%) increase from 2022, while total retail sales saw a 2.1% (±0.4%) rise over the same period. In 2023, e-commerce sales constituted 15.4% of total sales, compared to 14.7% in 2022. Therefore, the growing penetration of e-commerce is driving the growth of the in-counter barcode scanners market.

Competitive Landscape -
Major companies operating in the in-counter barcode scanners market are Honeywell International Inc., Fujitsu Limited, Toshiba Corporation, Seiko Epson Corporation, Motorola Inc., NCR Corporation, Zebra Technologies Corporation, Toshiba TEC Corporation, Casio Computer Co. Ltd., Opticon, SATO Holdings Corporation, Unitech Electronics Co. Ltd., Datalogic S.p.A., Posiflex Technology Inc., TSC Auto ID Technology Co. Ltd., Newland Auto-ID Tech. Co. Ltd., ZULTEC International Co. LTD, CipherLab, Janam Technologies LLC, Socket Mobile Inc.

Innovative AI-Assisted Barcode Readers Transforming Market Dynamics
Major companies operating in the in-counter barcode scanners market are focusing on developing innovative products, such as AI-assisted barcode readers, to gain a competitive edge in the market. An AI-assisted barcode reader refers to a barcode scanning technology that utilizes artificial intelligence algorithms to enhance the accuracy and efficiency of barcode recognition. For instance, in October 2023, Cognex Corporation, a US-based manufacturer of machine vision systems, announced the launch of the AI-Assisted Barcode Reader DataMan 380. The DataMan 380 barcode readers feature a CMOS sensor with a resolution of up to 5320 x 3032, equivalent to 16.13 MPixels, offering shutter speeds ranging from 15 μs to 200 ms. Utilizing AI-accelerated decoding, these scanners are engineered to enhance throughput by concurrently processing both 1D and 2D codes, specifically tailored for machine vision applications within logistics and manufacturing operations.

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Key Segments -
The in-counter barcode scanners market covered in this report is segmented -
1) By Type: One-dimensional Barcode Scanners, Two-dimensional Barcode Scanners
2) By Technology: Laser Scanner, Imager, Omni-Directional Scanner
3) By Application: Retail, Healthcare, Transportation And Logistics, Manufacturing, Hospitality, Other Applications

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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