COVID-19 Impact: Catalogue Market Report Examines Pandemic's Lasting Effects on Retail Landscape 2030

According to a new report published by Allied Market Research, titled, "Catalogue Market," The catalogue market was valued at $58.20 billion in 2020, and is estimated to reach $335.62 billion by 2030, growing at a CAGR of 20.05% from 2021 to 2030.

A catalog is a type of marketing collateral that lists essential product details, which help buyers to make a purchase decision. These details include product features, descriptions, dimensions, price, weight, availability, color, and customer reviews. Catalog is used as an effective way to motivate buyers and to show them what a company is offering. In addition, catalogs are useful to several business users and groups such as sales representatives, inside sales, buyers, store clerks, field marketers, and managers.

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The growth of the global catalogue market is impacted by factors such as rise in penetration of smartphones coupled with strong internet access across the globe and surge in need to enhance customer experience & satisfaction. In addition, increase in use of catalogue marketing strategies in the retail & e-commerce sector impacts growth of the market.

Moreover, rise in popularity of alternative marketing and advertising strategies affects the market growth. In addition, surge in demand for digital catalogue marketing & advertising strategies in small & medium enterprises (SMEs) is influences the market growth. However, each of these factors is anticipated to have a definite impact on the catalogue market growth during the forecast period.

Based on type, the paper or print segment dominated the Catalogue market in 2020. Printed catalogues and brochures serve as the most powerful tools for the sales and marketing team, as they have all the vital information about the products or services. In addition, printed catalogue makes the visibility part of products easier and have lasting effect of it on customer mind. However, the digital segment is expected to witness highest growth rate during the forecast period.

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Based on organization size, the large enterprises segment held the lion's share in 2020, contributing to more than three-fifths of the global catalogue market, and is expected to continue its lead during the forecast period. This is owing to surge in investments in marketing by large enterprises is expected to fuel the growth of the catalogue market. The small and medium-sized enterprises segment, however, is expected to witness the highest CAGR of 21.34% by 2030. This is attributed to the fact that SMEs have low marketing budget and lack resources for high grade marketing; thus, they prefer adopting digital catalogue strategy to resolve complexities and improve cost optimization of business processes.

By region, North America, garnered the major share in 2020, contributing to more than two-fifths of the global catalogue industry and is expected dominate the market during the forecast period. Rise in demand for digital catalogue among various verticals such as media & entertainment, e-commerce, and BFSI is driving the market growth of the catalogue in North America. However, the Asia-Pacific region would manifest the fastest CAGR of 22.25% throughout the estimated period, owing to increase in the number of smartphone users and rise in penetration of the Internet in the region.

Digital catalogue increases brand awareness and has more range of clients than traditional catalogues. Furthermore, the retail and e-commerce sector accepted digital transformation and digital technologies for more exposure and client satisfaction. Thus, these factors collectively are driving the adoption of digital catalogues globally. Moreover, increase in trend of online shopping and rise in number of global smartphone users foster the catalogue market growth.

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Asia-Pacific is expected to observe highest growth rate during the forecast period. Asia-Pacific is home to numerous technology giants of all sectors due to the presence of emerging economies such as China, India, and Australia, which is driving the adoption of the catalogue for marketing and advertising.

In addition, the retail & e-commerce sector is gaining immense popularity in Asia-Pacific due to penetration of internet and sharp rise in number of smartphone users in the region. Retail & e-commerce enterprises have adopted catalogue as the powerful and efficient mode of marketing and advertising strategy, which, in turn, is fueling the catalogue market growth.

Moreover, continuous increase in use of digital products and services in Asia-Pacific countries as compared to the rest of the regions is expected to propel the growth of the digital catalogue market.

Some of the key catalog industry players profiled in the report include Akeneo, Bonial, DCatalog, Drawtify, Inc., Flipsnack, Flipp Corporation, FlippingBook, Publuu, ShopFully, and Tiendeo. This study includes market trends, Catalogue market analysis, and future estimations to determine the imminent investment pockets.

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