Oats Market Drivers, Forecast, and Competitive Analysis 2024-2033

The oats market size has grown strongly in recent years. It will grow from $7.15 billion in 2023 to $7.7 billion in 2024 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to changing dietary preferences, increased awareness about the health benefits, increasing demand for healthier and more convenient breakfast options, effective marketing campaigns and branding for creating awareness, convenience and time-efficiency option.

The oats market size is expected to see strong growth in the next few years. It will grow to $10.9 billion in 2028 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to increasing demand for oat-based products, growing demand for quick, convenient, and healthy breakfast options, consumer preferences and lifestyle, growing online retail channels and e-commerce platforms, growing awareness about the environmental benefits of oatmeal. Major trends in the forecast period include innovations and developments in oat-based products, regional and ethnic variations, customizable oatmeal options, increasing consumer focus on environmentally friendly packaging, clean labeling.

Market Overview -
Oats are cereal grains grown from seed that is used in food preparation. It is a whole grain food that is used as an ideal breakfast ingredient. Oats are nutrient-rich grains that contain a high concentration of soluble fiber and dense nutrients.

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Growing Demand For Healthy Meal Options Drives Oats Market Growth
Rising popularity and preference for healthy meals are contributing to the growth of the oats market. Healthy eating has become the norm with most consumers demanding foods and beverages to meet progressively nuanced health and wellness, ethics, and sustainability criteria. Oatmeal is consumed widely as a healthy breakfast option owing to its health benefits and high nutritional value. Oatmeal offers several benefits including weight management, control blood sugar level, controls cholesterol level, and others. For instance, in July 2022, according to reports published by Food Insight, a US-based non-profit organization, in 2022, 52% of Food and Health Survey participants followed a specific diet or eating pattern, up from 39% in 2021. The top choices were clean eating (16%), mindful eating (14%), and calorie counting (13%). In addition, according to a Poll/HealthDay survey, nearly 2 of every 3 American adults which are about 63% plan to change up their diet in 2022. Therefore, the rising popularity and preference for healthy meals are expected to fuel the growth of the oats market in the coming years.

Competitive Landscape -
Major companies operating in the oats market include Blue Lake Milling Pty Ltd., Bob's Red Mill Natural Foods Inc., Bloch & Guggenheimer, The Kellogg Company, Avena Foods Ltd., General Mills Inc., Grain Millers Inc., Quaker Oats Company, Nestlé SA, Nature's Path Foods Inc., Morning Foods Ltd., Weetabix Ltd., Glanbia plc, PepsiCo Inc., Hain Celestial Group, Richardson International Ltd., Bagrry's India Ltd., W Jordan Ltd., McCann's Irish Oatmeal, Swedish Oat Fiber AB, Creafill Fibers Corp, Albert's Organics Inc., Glebe Farm Foods Ltd., Ceres Organics Pvt Ltd., Nature's Best Ltd., CanMar Grain Products Ltd., Arrowhead Mills Inc., ThinkThin LLC, Montana Gluten Free Processors LLC, Bakery On Main LLC

Product Innovations Transforming The Oats Market
Product innovations are gaining significant popularity in the oats market. Major companies operating in the oats market are focused on developing innovative products to meet customer demand and strengthen their position. For instance, in September 2022, Quaker Oats Company, a US-based food company launched Quaker Oats Muesli. This new offering is packed with five grains, along with 22% fruits, nuts, and seeds. Available in two delectable variants, Fruit & Nut and Berries & Seeds, Quaker Oats Muesli offers a wholesome, multi-textural, and convenient breakfast experience, making it an ideal choice for health-conscious consumers seeking nutritious yet delicious breakfast options, even during busy mornings.

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Key Segments -

The oats market covered in this report is segmented -
1) By Type: Whole, Steel Cut, Scottish, Regular Rolled, Quick Rolled, Instant, Other Types
2) By Form: Flakes, Granules, Flour
3) By Application: Bakery Products, Animal Feeds, Food Ingredients, Health Care, Cosmetic Products, Other Applications
4) By Distribution Channel: Hypermarkets, Supermarkets, Specialty Retailers, Convenience Stores, Independent Retailers, Other Distribution Channels

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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