Natural Skin Care Products Market Size, Share, Trend Analysis, Segmentation And Forecast To 2033

The natural skin care products market size has grown strongly in recent years. It will grow from $19.36 billion in 2023 to $21.23 billion in 2024 at a compound annual growth rate (CAGR) of 9.7%. The growth in the historic period can be attributed to consumer health awareness, natural ingredient efficacy, ingredient transparency, rising skin health concerns, social media influence.

The natural skin care products market size is expected to see rapid growth in the next few years. It will grow to $31.94 billion in 2028 at a compound annual growth rate (CAGR) of 10.8%. The growth in the forecast period can be attributed to climate-resilient ingredients, customization and personalization, ethical and sustainable sourcing, wellness and self-care, ingredient transparency. Major trends in the forecast period include green beauty certification, anti-pollution skincare, digital beauty advisors, biotechnology and natural actives.

Market Overview -
The natural skincare products are used as cosmetic products on human skin and considered safer as compared to synthetic skin care products. Natural skincare products consist of botanical ingredients and are free of synthetic fragrances, dyes, sulfates, and petrochemical ingredients such as phthalates, parabens, petrolatum, and others, unlike regular skincare products.

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Rising Awareness And Ethical Concerns Drive Surging Demand For Natural Skincare Products
The increasing awareness about the benefits of natural products is expected to propel the growth of the natural skincare products market. Natural skin care products market are gaining popularity due to their several health and therapeutic benefits on the human skin. These natural skincare products contain Vitamin C, Vitamin D, Vitamin E, Resveratrol, alpha-hydroxyl acid, and other natural compounds derived from plant sources, which help the body to function at optimal levels and make them easy to use. Moreover, these products are easier on the skin as they do not contain chemical compounds and synthetic ingredients such as artificial fragrance, dyes, parabens, sulfates, phthalates, and other petrochemical substances present in, unlike regular skincare products which are harsh on the skin. Additionally, the shifting in choice of preference of the public from regular skin care products to natural skin care products due to the rise in concern for animals harmed during the manufacturing process of regular skin products has led to increased utilization of natural skin care products. For instance, according to the survey conducted by Nielsen in 2021, more than 73% of respondents intended to purchase only products with minimal environmental impact and 43% of respondents are willing to purchase only all-organic or natural products. Therefore, increasing awareness about natural products is expected to boost demand for natural skin care products during the forecast period.

Competitive Landscape -
Major companies operating in the natural skin care products market include The Procter & Gamble Company, The Estée Lauder Companies Inc., Mamaearth International Pvt. Ltd., Unilever PLC, The Clorox Company, Cosmetic Solutions Innovation Labs LLC, TY Cosmetic Co. Ltd., Vitelle Labs LP, InSpec Solutions LLC, BeBeauty Products & Private Label, AMR Labs, Health and Natural Beauty USA Corp, Nutrix International LLC, Skinlys, Bionat, Biddiscombe International, KBL Cosmetics, Botanic Beauty Labs, Dreamline Brands Inc., NutraSkin USA, Radical Cosmetics, SLC Custom Packaging, Spa De Soleil Inc., Sunfood Nutraceuticals, Tropical Products Inc.

Natural Skincare Brands Embrace Online Channels For Growth And Exclusivity
The growing use of e-commerce to distribute products and maintain exclusivity is a key trend gaining popularity in the natural skincare products market. Major cosmetic brands are making the switch from chemical and synthetic skincare products to naturally sourced products. These major brands generally sell their products in offline and retail stores but are increasingly looking to expand online. In the wake of the pandemic, the social distancing norms that arose with it, forced offline stores to be shut down. Organizations had to shift towards e-commerce to sell their products and saw great success in it with certain brands selling their products online, exclusively, and more major companies beginning to adopt e-commerce as a distribution channel due to their easy accessibility, wider reach, and personalized options. For instance, in 2021, Dr. Botanicals, a US-based natural skincare brand launched their products on Walgreen's website through a marketing campaign including paid online advertising, influencers, media relations, and social media.

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Key Segments -

The natural skin care products market covered in this report is segmented -

1) By Product: Facial Care, Body Care
2) By Type: Mass, Premium
3) By Distribution Channel: Direct Selling, Other Distribution Channels
4) By End Use: Men, Women, Children

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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