Heart Health Supplements Market - Global Industry Analysis, Growth, Trends, and Forecast 2016 - 2024.

According to the World Health Organization (WHO), cardiovascular diseases are the major cause of death globally. An estimated 17.5 mn people died from cardiovascular diseases in 2012. Experts state that a balanced diet consisting of fruits and vegetables, adequate amount of fiber, and at least one portion of oily fish a week is crucial to prevent and manage cardiovascular disease. With consumers becoming increasingly aware about cardiovascular diseases, the demand for supplement products has surged. These heart health supplements contain right amount of nutrients to help patients prevent various heart disease.

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Heart health supplements such as omega-3 are high in demand as they reduce the risks associated with sudden cardiac death. According to various research studies, the long chains of polyunsaturated fatty acids in omega-3 positively affect the electrical activity of the heart and prevent the development of dangerous uncontrolled heart rhythms. Further, omega-3 is also supposed to lower the levels of blood triglyceride. While the benefits of omega-3 are highly promoted, consumers have low awareness about the role of fiber in preventing heart disease. According to the American Heart Association, consumption of 25 grams of fiber every day is essential for healthy functioning of the heart. Fiber, especially soluble fiber, has been scientifically proven to reduce cholesterol. Oats have the highest amount of soluble fiber and hence, are one of the key heart supplements.

Global Heart Health Supplements Market: Overview

Sedentary lifestyle and change in food habits have led to the growing prevalence of heart diseases. According to the Centers for Disease Control and Prevention (CDC), around 610,000 people die of heart disease in the U.S. every year. Coronary heart disease is the most common type of heart disease that kills around 370,000 Americans annually. Growing awareness about heart diseases has played a crucial role in the growth of the global heart health supplements market. Governments and regulatory authorities are also contributing towards raising awareness about heart diseases through various campaigns. All these factors have fuelled the demand for heart health supplements.

Heart health supplements can be broadly categorized into synthetic and natural supplements. Omega-3, vitamin E, protein, and antioxidants are the major synthetic heart health supplements. On the other hand, dark chocolate, whole grains, soy and fiber, and oats are considered as natural heart health supplements. Though omega-3 is naturally found in fish and is also synthetically manufactured. In fact, omega-3 and antioxidants register high demand in the global heart health supplements market.

Global Heart Health Supplements Market: Region-wise Outlook

The global heart health supplements market has been segmented into four key regions: Asia Pacific, North America, Europe, and Rest of the World. In North America, the U.S. is the largest consumer of heart health supplements owing to the growing awareness about various cardiovascular diseases. However, the market in North America is getting saturated. As a result, manufacturers are shifting their focus on emerging economies in Asia Pacific where rise in disposable income and growing prevalence of heart disease have fuelled the demand for heart health supplements.

Some of the key players in the global heart health supplements market are E. I. du Pont de Nemours and Company, Bayer A.G., Amway, AdvoCare International L.P, Abbott Laboratories (Abbott Nutrition), and Koninklijke DSM N.V. The key players are focusing on new product launches, keeping in view the growing demand for heart health supplement products.

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Market segments and sub-segments
Market trends and dynamics
Supply and demand
Market size
Current trends/opportunities/challenges
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The regional analysis covers:

North America (U.S. and Canada)
Latin America (Mexico, Brazil, Peru, Chile, and others)
Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
Eastern Europe (Poland, Russia)
Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
Middle East and Africa (GCC, Southern Africa, North Africa)

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