Flatbread Market: A Rise in Convenience Foods and Consumer Preferences Drive Growth

Allied Market Research recently published a report titled "Flatbread Market by Product Type (Tortilla, Naan, Pita, Focaccia, Fry Bread, and Others) and Distribution Channel (Business-to-Business and Business-to-Consumers): Global Opportunity Analysis and Industry Forecast, 2019-2026". According to the report, the global flatbread industry was pegged at $41.17 billion in 2019 and is projected to reach $62.8 billion by 2026, registering a CAGR of 6.2% from 2019 to 2026.

𝐂𝐡𝐢𝐞𝐟 𝐫𝐞𝐚𝐬𝐨𝐧𝐬 𝐟𝐨𝐫 𝐦𝐚𝐫𝐤𝐞𝐭 𝐟𝐥𝐮𝐜𝐭𝐮𝐚𝐭𝐢𝐨𝐧𝐬

Rise in demand for convenience foods, customer preference towards frozen flatbread products, and expansion in quick service restaurants drive the growth of the global flatbread industry market. However, rise in geopolitical tensions to restrict flatbread trade and gluten in flatbread restrain market growth. In addition, maintaining freshness and softness for a prolonged period remains a challenge for the players. On the other hand, focusing on improving quality, shelf life, and lessening production costs, a clean label in flatbread packaging, and consumer preference for gluten-free and sugar-free flatbread create new opportunities in the market.

𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐚𝐭: https://www.alliedmarketresearch.com/request-sample/6262

𝐓𝐡𝐞 𝐭𝐨𝐫𝐭𝐢𝐥𝐥𝐚 𝐬𝐞𝐠𝐦𝐞𝐧𝐭 𝐭𝐨 𝐫𝐮𝐥𝐞 𝐭𝐡𝐞 𝐫𝐨𝐨𝐬𝐭 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝟐𝟎𝟐𝟔

Based on product type, the tortilla segment held the largest share in 2019, accounting for more than half of the global flatbread market. This is due to its health properties and low carb count. Furthermore, the demand for organic tortilla made with whole grain and gluten-free certification would boost the segment. On the other hand, the fry bread segment is expected to portray the fastest CAGR of 9.4% during the forecast period.

𝐓𝐡𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬-𝐭𝐨-𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐬𝐞𝐠𝐦𝐞𝐧𝐭 𝐝𝐨𝐦𝐢𝐧𝐚𝐭𝐞𝐝 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭

Based on distribution channel, the business-to-business segment held the lion's share in 2019, contributing to more than three-fifths of the global flatbread market. This is due to innovation in ingredients and new types of bread by manufacturers. However, the business-to-consumer segment is expected to manifest the fastest CAGR of 6.9% during the forecast period. This is due to increase in penetration of various online portals in developing regions and the rise in number of offers or discounts, especially in online channel.

𝐍𝐨𝐫𝐭𝐡 𝐀𝐦𝐞𝐫𝐢𝐜𝐚 𝐡𝐞𝐥𝐝 𝐭𝐡𝐞 𝐥𝐚𝐫𝐠𝐞𝐬𝐭 𝐬𝐡𝐚𝐫𝐞 𝐢𝐧 𝟐𝟎𝟏𝟖

The global flatbread market across North America dominated in 2019, contributing to nearly two-thirds of the market. This is due to high penetration of ready-to-eat and convenient products in this region. On the other hand, Asia-Pacific region is expected to register the fastest CAGR of 9.6% during the study period. This is due to increase in urbanization and growing product awareness towards clean-label products and products with health ingredients.

𝐅𝐨𝐫 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐄𝐧𝐪𝐮𝐢𝐫𝐲 𝐚𝐭: https://www.alliedmarketresearch.com/purchase-enquiry/6262

In addition, increase in number of quick service restaurants, also known as fast food restaurants, has had a positive impact on the consumption of flatbread. This restaurant is usually part of a franchise or restaurant chain operation which provides standardized ingredients or partially prepared foods. Moreover, increase in attraction of millennials and gen Z toward quick service restaurants owing to innovation in food products, restaurants, themes, and others results in the growth of the market. In addition, increase in busy lifestyle of consumers, along with rise in disposable income and availability of ready-to-eat food products, drive the growth of the flatbread market. However, keeping flatbread moist, soft, and mold-free has been a top issue for the stakeholders. Moreover, flatbreads are also spoiled through microbial growth, oxidation, discoloration, and moisture loss, which affects the growth of the flatbread market.

In addition, the introduction of a clean label on flatbread focuses on the avoidance of additives, artificial colors, chemicals, artificial flavors, GMO's, high fructose corn syrup, and hydrogenated oil. Moreover, clean labeling is a consumer-driven movement that demands a return to real food and transparency through authenticity. The regulations associated with flatbread products related to various ingredients used in the process, food hygiene, health claims, and others foster the growth of the market. Furthermore, the introduction of clean labels creates a trust factor within the consumer, owing to which they can rely on manufacturers of food, which also fuels the growth of the flatbread market share.

The increase in penetration of various online portals in developing regions and the rise in the number of offers or discounts that attract consumers to purchase flatbread through online channels augment the growth of the flatbread industry. Moreover, the online sales channel has increased consumer reach, owing to which it has evolved as a key source of revenue for many companies. Furthermore, the online sales market is expected to expand in the near future due to rapid growth in online and mobile user customer bases in emerging markets. An increase in e-commerce sales, improvements in logistics services, ease of payment options, and the facility to enter new international markets for major brands further boost the flatbread market.

𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐃𝐞𝐭𝐚𝐢𝐥𝐬 : https://www.alliedmarketresearch.com/flatbread-market/purchase-options

𝐌𝐚𝐣𝐨𝐫 𝐦𝐚𝐫𝐤𝐞𝐭 𝐩𝐥𝐚𝐲𝐞𝐫𝐬

⁕ Kontos Foods Inc
⁕ Kontos Foods Inc
⁕ Klosterman Baking Company
⁕ California Lavash
⁕ Evron Foods Ltd
⁕ Kronos
⁕ S.A.B. de C.V.
⁕ GRUMA
⁕ Olé Mexican Foods Inc
⁕ Tyson Foods
⁕ La Brea Bakery
⁕ Nina Bakery Europe

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