Baby Powder Market Size, Analysis, Key Players, Growth Prospects, Share, Trends And Forecast 2033

The baby powder market size has grown strongly in recent years. It will grow from $1.44 billion in 2023 to $1.57 billion in 2024 at a compound annual growth rate (CAGR) of 8.7%. The growth in the historic period can be attributed to increase in birth rates, changing lifestyles, rise in awareness of product safety, health and wellness trends, increased urbanization.

The baby powder market size is expected to see strong growth in the next few years. It will grow to $2.27 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to e-commerce growth, digital parenting platforms, increasing population of working women, increasing disposable income. Major trends in the forecast period include talc-free formulations, natural and organic ingredients, hypoallergenic products, customizable fragrances, medical-grade powders.

Market Overview -
Baby powder refers to a fine powder composed mainly of talc or corn starch that is sprinkled or rubbed on the skin to absorb moisture and relieve chafing. It is a light powder that helps to dry or smooth the skin. The baby powder is used for preventing diaper rashes on a baby's skin.

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Growing Demand For Baby Hygiene Products Powers The Baby Powder Market
The increasing demand for baby hygiene products is significantly contributing to the growth of the baby powder market going forward. Baby hygiene refers to the cleanliness and maintenance of the baby's skin and genitals. Baby powder can be used as a cleaning agent since it absorbs moisture, which aids in sweating and bacteria growth. Children are more prone to infections and diseases, and also, due to the increase in COVID impact, there is an increasing requirement for personal hygiene and cleanliness for children. For instance, according to an article published by PETERSON-KFF Health System Tracker, a US-based tracker of the performance of the US healthcare system, in the United States, the average monthly cost of providing center-based care for an infant is $1,230. Child care in Washington, D.C. is the most expensive of any state, costing $24,243 per year or $2,020 per month. The monthly cost of infant child care in the District is roughly the same as the rent for a one-bedroom apartment. Massachusetts has the second-most expensive childcare in the country, with an annual cost of $20,913. Therefore, increasing demand for baby hygiene products is driving the growth of the baby powder market.

Competitive Landscape -
Major companies operating in the baby powder market include Johnson & Johnson, Pigeon Corporation, Prestige Brands Holdings Inc., Burt's Bees, Mothercare, PZ Cussons, Himalaya Drug Company Pvt Ltd, Sebapharma GmbH & Co. KG, Kimberly-Clark Corporation, Mee Mee, Chattem Inc., GLÜKi Organics, Beiersdorf AG, Churc*h & Dwigh*t Co. Inc., Goodbaby International Holdings Limited, Gerber Products Company, Naterra International Inc., Unilever plc, Chicco, Artsana USA Inc., Jahwa, Bausch Health Companies Inc., Bathtime Kids, Libero, Lion Corporation, Mamaearth, Mann & Schröder GmbH, Dabur Ltd, Oriflame Cosmetics, Revlon

Innovation In Baby Powder Market
Major companies operating in the baby powder market are focusing on innovating products, such as Vivvi and Bloom, to provide a competitive edge in the market. Vivvi and Bloom is used as baby powder, which uses ingredients such as cornstarch or arrowroot powder. For instance, in July 2022, Johnson & Johnson, a US-based pharmaceutical industry company, launched Vivvi and Bloom. Vivvi and Bloom is a talc-free baby powder that contains nature-derived ingredients that are good for babies. This also includes a 2-in-1 body wash and shampoo, body lotion, and a massage oil for babies.

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Key Segments -
The baby powder market covered in this report is segmented -
1) By Product: Talc-Based, Talc-Free
2) By Distribution Channel: Online, Offline
3) By End User: Infant, Toddler

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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