Illuminate the Vitamin D Market Landscape: Size, Share, and Forecast Analysis

The vitamin d market size has grown rapidly in recent years. It will grow from $1.51 billion in 2023 to $1.66 billion in 2024 at a compound annual growth rate (CAGR) of 10.0%. The growth in the historic period can be attributed to increased awareness of vitamin d deficiency, growing aging population, rise in osteoporosis cases, expansion of functional food market, government initiatives for vitamin d fortification.

The vitamin d market size is expected to see rapid growth in the next few years. It will grow to $2.45 billion in 2028 at a compound annual growth rate (CAGR) of 10.2%. The growth in the forecast period can be attributed to rising demand for dietary supplements, emphasis on preventive healthcare, growing consumer interest in health and wellness, research advances in vitamin d benefits, increasing incidence of chronic diseases. Major trends in the forecast period include fortification of various food products with vitamin d, expansion of vegan vitamin d sources, personalized nutrition and vitamin d testing, adoption of vitamin d in beauty and skin care products, online retailing of vitamin d supplements.

Market Overview -
Vitamin D refers to a nutrient that the body needs in small amounts to operate and maintain health. The body uses calcium and phosphorus with the aid of vitamin D to build healthy bones and teeth. It can dissolve in fats and oils and is present in dairy products, fatty fish, and egg yolks. It also helps to maintain good bone structure and strength.

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Osteoporosis Surge In Women Fuels Demand For Vitamin D Driving Growth In The Market
The rise in incidences of osteoporosis in women will propel the growth of the vitamin D market. Osteoporosis is a bone disease caused by a reduction in bone mineral density and mass and a change in the quality or structure of bone. It is usually caused by a lack of calcium and vitamin D in the body, which increases the risk of fractures while other reasons include a family history of osteoporosis, parental history of hip fracture, less body mass index (BMI), female gender due to smaller, thinner bones than men, and others. The rising prevalence of osteoporosis in women will lead to high demand for vitamin D as it is an essential nutrient that helps the body absorb calcium and phosphorus from the food eaten and build stronger bones in women after menopause. It also helps treat diseases that cause weak bones. For instance, in November 2021, according to the facts and statistics by the International Osteoporosis Foundation (IOF), in 2019, around 25.5 million women (22.1% of women aged +50) were expected to have osteoporosis across Europe. In addition, by 2025, the global incidence of hip fracture in women is expected to increase by 240%. Thus, the rise in incidences of osteoporosis in women will drive the vitamin D market growth.

Competitive Landscape -
Major companies operating in the vitamin d market report are BASF SE, Koninklijke DSM NV, Fermenta Biotech Ltd., Xiamen Kingdomway Vitamin Co. Ltd., Zhejiang Medicine Co. Ltd., Abbott Laboratories, Bayer AG, Bluebonnet Nutrition, Carlson Labs, Country Life LLC, Doctor's Best Inc., Douglas Laboratories, Garden of Life LLC, GlaxoSmithKline plc, Jarrow Formulas, Kirkland Signature, Life Extension, Merck & Co. Inc., Metagenics LLC, Pharmavite LLC, Nature's Bounty Co. Ltd., Nestlé Health Science SA, Pfizer Inc., Protocol for Life Balance Inc., Pure Encapsulations Inc., Sanofi S. A., Source Naturals Inc., Sundown Naturals Inc., Swanson Health Products Inc., Twinlab Consolidated Corporation, Vital Nutrients Company Inc.

Revolutionizing The Vitamin D Market Emergence Of Faster-Acting Vitamin D Supplements
The faster-acting vitamin D supplement is a key trend gaining popularity in the vitamin D market. Faster-acting vitamin D supplements are nutrients that help to balance the optimal levels of vitamin D in the body more quickly than conventional vitamin D. These are innovative and effective vitamin D supplements used to treat patients with severe vitamin D deficiency faster and help them recover fast. Key players are focusing on offering faster-acting vitamin D supplements to strengthen their market position. For instance, in March 2021, Royal DSM, a Netherland-based chemical company focused on nutrition, health, and sustainable living, introduced ampli-D in Australia, which is a fast-acting form of vitamin D for dietary supplements. It is a faster and more effective supplement that allows the body to achieve adequate vitamin D levels to support immune health in just days and weeks rather than months. The supplement is said to be 3 times faster and more effective than conventional vitamin D3 supplements.

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Key Segments -

The vitamin d market covered in this report is segmented -

1) By Type: Vitamin D3, Vitamin D2
2) By IU Strength: 500,000 IU, 100,000 IU, 40 MIU
3) By Form: Oil, Powder
4) By End User: Adults, Pregnant Women, Children

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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