Wi-Fi Analytics Market Trends, Top Companies, Share, Growth And Forecast 2033

The wi-fi analytics  market size has grown exponentially in recent years. It will grow from $14.7 billion in 2023 to $18.3 billion in 2024 at a compound annual growth rate (CAGR) of 24.5%. The growth in the historic period can be attributed to proliferation of wi-fi enabled devices, increased internet usage, growing demand for location-based services, data security concerns, rising popularity of public wi-fi hotspots.

The wi-fi analytics  market size is expected to see exponential growth in the next few years. It will grow to $47.08 billion in 2028 at a compound annual growth rate (CAGR) of 26.6%. The growth in the forecast period can be attributed to 6e wi-fi standard adoption, integration of wi-fi analytics with ai and machine learning, expansion of smart cities initiatives, enhanced wi-fi security measures, increased use of wi-fi in iot devices. Major trends in the forecast period include wi-fi 6 deployment and upgrades, cloud-based wi-fi analytics solutions, focus on user experience analytics, wi-fi analytics for retail and hospitality, wi-fi as a service (waas) models.

Market Overview -
The Wi-Fi analytics refer to a set of activities that collect and analyze customer data from Wi-Fi-enabled devices through Wi-Fi access points. Data captured through various Wi-Fi access points, such as smartphones and laptops, is called Wi-Fi Analytics. The data is used to report performance indicators, including customer traffic, dwell time, and churn likelihood, and also to analyze behavioral patterns, locations, demographic data, and digital marketing campaigns, which will help the business to improve operations, enhance marketing trends, and track campaign results.

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Wi-Fi Proliferation Fuels Wi-Fi Analytics Market Growth
The rise in the deployment of Wi-Fi connections is significantly contributing to the growth of the Wi-Fi analytics market. A Wi-Fi network is an internet connection shared by a wireless router with multiple devices in a home or business. The deployment of Wi-Fi networks is rapidly gaining popularity as more people use laptops, tablets, and smartphones. For instance, according to the World Population Review, a US-based agency for demographic information, approximately 69% of the world's population which equals 4.9 billion people are actively using the internet in 2022 and the number of internet users is increasing at the rate of 4% annually, which translates to over 196 million additional users joining the network every year. In addition, Cisco, a US-based networking hardware company, forecasts a fourfold increase in Wi-Fi hotspots to 628 million in 2023 in its Annual Internet Report. Therefore, the rapid growth in the deployment of Wi-Fi connections will support the Wi-Fi analytics market growth.

Competitive Landscape -
Major companies operating in the wi-fi analytics  market report are Cisco Systems Inc., Skyfii Limited, Purple Wi-Fi Limited, Fortinet Inc., Zebra Technologies Corporation, Hughes Network Systems LLC, GoZone WiFi LLC, Aptilo Networks AB, Bloom Intelligence LLC, Cloud4Wi Inc., Retailnext Inc., CommScope Holding Company Inc., Soft Emirates, WeFi, Singapore Telecommunications Limited, SpotOn, Aislelabs Inc., MetTel Corporation, Extreme Networks Inc., Yelp Wi-Fi Inc., Navenio Inc., Huq Industries Limited, Briteyellow Inc., Hewlett Packard Enterprise company LP, Zimperium Inc., Ruckus Networks a Broadcom company, Eleven Software, Flame Analytics Inc., Guest Networks, WhoFi Networks Inc., Presence Aware Technologies, Intelligent Automation Inc.

Technological Advancements Reshaping Wi-Fi Analytics
Technological advancement has emerged as the key trend gaining popularity in the Wi-Fi Analytics industry. Rapid technical breakthroughs and improvements in Wi-Fi standards have resulted in the creation of dense platforms with many concurrently connecting systems and IoT connections, such as hospitals, airports, and other public transportation places, which necessitate real-time data processing. For instance, in April 2023, Intel Corporation, a USA-based technology company launched the Intel Connectivity Analytics, which is a program that uses AI technology and is designed to help make it easier to get insights about wireless network performance and operations. A software development kit (SDK) that can provide in-depth insights into wireless traffic generated by Intel-based Wi-Fi 6 chipsets is made available by the Intel Connectivity Analytics program. The initiative aims to improve users' entire wireless experience by offering network-level information directly from the source. The program also aims to provide network performance optimization, security threat detection and issue resolution.

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Key Segments -

The wi-fi analytics  market covered in this report is segmented -

1) By Component: Solution, Services
2) By Deployment: Cloud-Based, On-Premise
3) By Application: Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics
4) By Industry Vertical: Retail, Hospitality And Tourism, Sports And Entertainment, Transportation, Healthcare, Other Industry Verticals

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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