Press release
Flavor Masking Agents For Food And Beverages Market: Report Highlights the Competitive Scenario with Impact of Drivers And Challenges 2030
The Flavor Masking Agents For Food And Beverages Market size is projected to grow from US$ 134.32 million in 2022 to US$ 211.98 million by 2030; the market is expected to grow at a CAGR of 5.9% from 2022 to 2030.Flavor masking agents are food additives used to mask unpleasant and undesirable flavors in various food and beverage products. Bitterness, vitamins and minerals flavor, overly sweetness, metallic flavor, and glycerin flavor in food products are masked with flavor ingredients to give the end products an appealing taste and flavor. Flavor masking agents are widely used in bakery and confectionery, dairy and frozen desserts, meat substitutes, dairy alternative products, Ready-to-eat (RTE) and Ready-to-cook (RTC) meals, and meat and seafood products. Additionally, flavor masking agents allow for a reduction in the sugar, salt, and fat content of processed foods. Thus, increased consumption of processed foods propels the demand for flavor masking agents.
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Analysis of the Top Market Players:
1. Sensient Technologies Corp
2. Firmenich International SA
3. Tate & Lyle Plc
4. Archer-Daniels-Midland Co
5. Kerry Group Plc
6. Carmi Flavor & Fragrance Co Inc
7. Synergy Flavors Inc
8. Virginia Dare Extract Co Inc
9. GEO Specialty Chemicals Inc
10. Koninklijke DSM NV
In this report, the market has been segmented on the basis of:
Type
• Sweet
• Salt
• Fat
• Bitter
Application
• Bakery And Confectionery
• Dairy And Frozen Desserts
• Beverages
• Meat
• Poultry And Seafood
• Meat Substitutes
• Dairy Alternatives
• RTE And RTC Meals
Consumers are highly concerned about their diet. They pay attention to product labels and additives used in processed foods and beverages. The popularity of organic products is increasing owing to their perceived health benefits. They are free of pesticides, chemical fertilizers, and genetically modified organisms (GMOs), which increase their appeal among consumers who are ready to pay higher prices. Moreover, consumers increasingly prefer clean-label food products free of synthetic colors, flavors, and other additives. Further, they focus on holistic and conscious consumption and prefer products made with ethically sourced additives. Thus, the demand for natural additives is increasing in the food & beverage industry.
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Kerry Group, one of the known manufacturers of flavor masking agents, offers 'Prolamin Coating', a natural flavor masking agent. It is a known masking agent for bitter taste masking. Prolamin is a plant storage protein found in the seeds of cereal grains such as rice and oats and accounts for ~5-10 % of the total proteins in those plants. Manufacturers and flavor companies could produce clean, labeled flavor masking agents by extracting, separating, and purifying prolamin-rich fractionation. Thus, an upsurging demand for natural additives is expected to create a new trend in the flavor masking agents in the food & beverages market in the coming years.
Based on type, the flavor masking agents for food and beverages market is segmented into sweet, salt, fat, bitter, and others. The sweet segment is expected to grow at a highest CAGR. The demand for sweet flavor masking agents is upsurging due to the increasing focus on maintaining health and wellness. Consumers are health-conscious and actively seek low-sugar or sugar-free alternatives. Sweet flavor masking agents enable the creation of healthier options without sacrificing taste, making them a critical ingredient for the industry to address the growing demand for low-sugar and reduced-calorie products. Also, sweet flavor masking agents are used to mask the excessive sweetness in various products, so that consumers can enjoy a balanced sweet taste. These factors propel the segment's growth.
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