Liquid Dietary Supplements Market Booming with 4.0% CAGR | BASF, Amway, Koninklijke DSM, GlaxoSmithKline, Herbalife International, Bayer.

North America is expected to dominate the global liquid dietary supplements market in the future, followed by Europe. Moreover, Asia-Pacific is expected to represent the highest market growth potential during the forecast period, owing to growth in patient pool and increase in awareness regarding healthcare. In addition, the rise in growth of the Asia-Pacific market is attributed to increase in per capita income and government initiatives to enhance quality of healthcare in the region. However, stringent rules and regulations by governments are expected to hamper growth of the liquid dietary supplements market.

According to the report, the global liquid dietary supplements industry was estimated at $21.68 billion in 2019, and is anticipated to hit $27.73 billion by 2027, registering a CAGR of 4.0% from 2020 to 2027.

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Healthy aging and proactive consumption of nutritional interventions and increase in adoption of RTD (Ready-to-Drink) dietary supplements drive the growth of the global liquid dietary supplements market. On the other hand, stringent rules and regulations restrain the growth to some extent. However, high growth potential in emerging markets is expected to create lucrative opportunities in the industry.

Targeted Formulations: Liquid dietary supplements offer the advantage of targeted formulations that address specific health needs. Manufacturers are developing specialized formulas to target various demographics, such as children, athletes, seniors, and individuals with specific dietary requirements or health conditions.

Increased Customization: With the rising demand for personalized nutrition, liquid dietary supplements are also being customized to meet individual needs. Companies are incorporating innovative technologies and offering personalized solutions based on consumers' health goals, preferences, and biomarkers.

Covid-19 scenario-

The outbreak of the pandemic led to closure of manufacturing operations and the production of dietary products faced disruptions in the supply chain, thereby affecting the liquid dietary supplements market negatively during the first phase of the lockdown.

On the other hand, the fact that mineral and vitamin supplements have proved to be quite effective in boosting the immunity of individuals has impacted the market positively.

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Market Segmentation:

By INGREDIENT
Vitamins & Minerals
Botanical
Proteins & Amino Acids
Others

By APPLICATION:

Bone & Joint Health
Heart Health
Immune Health
Sports Nutrition
Weight Loss
Digestive health
Others

By DISTRIBUTION CHANNEL:

Hypermarkets/Supermarkets
Health & Beauty Retail Stores
Drug Stores
Online Pharmacies & E-Commerce Sites

By Region:

North America (U.S, Canada, Mexico)
Europe (UK, Germany, France, Spain, Italy, Rest of Europe)
Asia-Pacific (Japan, India, China, Australia, Rest of Asia-Pacific)
LAMEA (Brazil, Saudi Arabia, South Africa, Rest of LAMEA)

North America to remain lucrative by 2027:

Based on geography, North America held the major share in 2019, generating nearly two-fifths of the global liquid dietary supplements market. The same region would also manifest the fastest CAGR of 4.4% during the forecast period, due to increase in incidences diabetes, obesity, joint & muscle pain, and high blood pressure in the region.

Key players in the industry:

Bayer
Herbalife International
Koninklijke DSM
BASF
Liquid Health, Inc.
Glanbia
DuPont Nutrition & Biosciences
GlaxoSmithKline
Amway
Abbott Laboratories

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