Press release
Innovative Trends Fueling Digital Experience Platform Market to Reach $20.42 Billion by 2028, With 11.9% CAGR
Digital Experience Platform Market Report
The digital experience platform market size is expected to see rapid growth in the next few years. It will grow to $20.42 billion in 2028 at a compound annual growth rate (CAGR) of 11.9%. The growth in the forecast period can be attributed to innovation in content collaboration and workflow optimization, subscription-based and service-oriented models, focus on environmental sustainability, continued adoption of low-code and no-code development, expansion of augmented and virtual reality (ar/vr) experiences, voice and conversational interfaces. Major trends in the forecast period include environmental and accessibility considerations, personalization and customer-centric experiences, multichannel and omnichannel experiences, headless cms and decoupled architectures, integration of ai and machine learning.
Market Overview -
Digital experience platform refers to an integrated software framework that manages digital experience across various platforms. The purpose of digital experience platform commonly known as DXP is to provide a centralized way to build, manage and optimize the content creation and digital journey. Digital experience platforms include content management, asset management, commerce, customer relationship management, and analytics.
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Growing Deployment Of Cloud-Based Services Elevating Digital Experience Platforms Market
The growing deployment of cloud-based services is expected to propel the growth of the digital experience platform market. Cloud adoption is an approach that aims to increase the scalability of internet-based database capabilities while lowering costs and risks. To accomplish this, organizations use cloud computing, or remote computers housed on the internet to store, manage, and process essential data. For instance, according to a survey conducted by the technological research and consulting firm, Gartner in April 2021, public cloud services are predicted to grow by 23.1 % to $332.3 billion in 2021, up from $270 billion in 2020 to fulfill the demand of a sudden shift in cloud-based services. Furthermore, the global health crisis of COVID-19 has emerged as an opportunity for the cloud business, with a significant increase in cloud use across varied industries internationally. Therefore, the increase in deployment and spending on cloud-based services will drive the digital experience platform industry.
Competitive Landscape -
Major companies operating in the digital experience platform market market report are Adobe Inc., Oracle Corporation, SAP SE, The International Business Machines Corporation, Microsoft Corporation, Salesforce Inc., Open Text Corporation, Simple DirectMedia Layer, Sitecore, Acquia Inc., Jahia Solutions Group SA, Episerver, Squiz, Bloomreach Inc., Liferay Inc., Kentico Software, censhare, Progress Sitefinity, SDL Tridion, Crownpeak Technology Inc., Optimizely, Firelay Cloud Services, SWEETYET DEVELOPMENT LIMITED, Siteimprove, CoreMedia AG, e-Spirit AG, Elcom International, Ingeniux Corporation, Agility CMS, Zesty. io Platform Inc.
Technology Advancements To Transform The Market
Technological advancement is a key trend gaining popularity in the digital experience platform market. Major companies operating in the digital experience platform market are focused on providing a technologically advanced platform and related solutions to strengthen their market position. These companies are implementing next-generation digital experience platforms and technologies into their services, such as big data analytics, artificial intelligence, machine learning, cloud computing, workflow analytics, multichannel assistance, and others, to allow companies to design and deliver enterprise digital experiences more quickly and consistently. For instance, in November 2022, Optimizely, an American company providing digital experience platform (DXP) launched its advanced digital experience platform on Microsoft Azure Marketplace that provides applications and services for use on Azure. The advanced digital experience platform is powered by artificial intelligence (AI)and offers content management, commerce, and personalization solutions. In addition, the platform provides personalization features to the users.
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Key Segments -
The digital experience platform market market covered in this report is segmented -
1) By Component: Platform, Services
2) By Deployment: Cloud, On-Premises
3) By Application: Business-to-Consumer, Business-to-Business, Other Applications
4) By Vertical: Retail, BFSI, Travel & Hospitality, IT & Telecom, Healthcare, Manufacturing, Media and Entertainment, Public Sector, Other Verticals
5) By Organisation size: Large Enterprise, Small & Medium Enterprise
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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