Application Release Automation Market Challenges, Top Major Players And Industry Analysis 2033

The application release automation market size has grown rapidly in recent years. It will grow from $3.11 billion in 2023 to $3.55 billion in 2024 at a compound annual growth rate (CAGR) of 14.2%. The growth in the historic period can be attributed to cost efficiency, demand for flexibility and scalability, integration complexity, automation of deployment tasks, and management of modern application architectures.

The application release automation market size is expected to see rapid growth in the next few years. It will grow to $6.14 billion in 2028 at a compound annual growth rate (CAGR) of 14.6%. The growth in the forecast period can be attributed to agile development practices, the emergence of low-code or no-code platforms, seamless integration with enterprise tools, a shift towards microservices, and digital transformation initiatives. Major trends in the forecast period include AI-driven release orchestration, a shift to self-service automation, hybrid cloud deployment models, enhanced security automation, and serverless deployment automation.

Market Overview -
Application release automation (ARA) refers to the process of automating the deployment, configuration, testing, and release of software applications across various environments, from development to production. It streamlines and accelerates the software delivery pipeline, enabling organizations to release high-quality applications with greater efficiency, reliability, and consistency.

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Rising Demand For DevOps Practices Fuels Application Release Automation Market Growth
The increase in DevOps practices is expected to propel the growth of the application release automation market going forward. DevOps practices refer to development and operations, a collection of procedures, equipment, and cultural norms that automate and streamline communication between IT and software development teams. DevOps practices are increasing due to the increasing complexity of software development, coupled with the need for faster delivery and greater agility. The application release automation automates the deployment process of DevOps, allowing organizations to deploy applications consistently across different environments, such as development, testing, staging, and production. For instance, in January 2023, according to the 2023 Global DevSecOps Report by GitLab, a US-based open-core company that operates a DevOps software package, around 36% of DevSecOps professionals worldwide employ DevSecOps while developing software, up from 27% in 2020. Therefore, the demand for DevOps practices is driving the growth of the application release automation market.

Competitive Landscape -
Major companies operating in the application release automation market are Microsoft Corporation, HP Inc., IBM Corporation, Broadcom, Red Hat Inc., Atlassian Corporation Plc, Micro Focus International plc, BMC Software Inc., ThoughtWorks Inc., Dynatrace LLC, Circle Internet Services Inc., GitLab Inc., Rocket Software Inc., Jfrog Ltd., Digital.ai Software Inc., Electric AI Inc., Chef Software Inc., CloudBees Inc., Puppet Inc., QualiSystems Ltd., Octopus Deploy Pty Ltd., Codefresh Inc., Automic Software Inc., RapidDeploy, Plutora, Travis CI GmbH, Spinnaker Global Limited, DeployHub Inc., Clarive Software Inc., Inedo

Advanced Technology In Application Release Automation
Major companies operating in the application release automation market are focusing on developing comprehensive software solutions for causal artificial intelligence (AI), such as AutomationEngin, to gain a competitive edge. AutomationEngine is a comprehensive software solution that automates various workflows, particularly prepress, packaging, and data remediation. For instance, in February 2023, Dynatrace, a US-based software intelligence company, launched AutomationEngine, a casual AI-based comprehensive software solution. The Dynatrace AutomationEngine employs causal AI and is intended to provide answer-driven automation that allows enterprises to manage clouds more efficiently, innovate faster and more securely, and achieve consistently improved business outcomes.

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Key Segments -
The application release automation market covered in this report is segmented -
1) By Component: Tool, Services
2) By Deployment: Cloud, On-Premises
3) By Organization Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
4) By End-User Industries: BFSI, IT And Telecommunications, Retail And E-Commerce, Media And Entertainment, Other End User Industries

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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