Digestive Health Market Business Outlook, Critical Insights, Regional Overview, and Strategies

The digestive health market size has grown rapidly in recent years. It will grow from $54.06 billion in 2023 to $59.83 billion in 2024 at a compound annual growth rate (CAGR) of 10.7%. The growth in the historic period can be attributed to growing awareness of digestive health, increased incidence of digestive disorders, aging population and digestive health concerns, consumer interest in probiotics and prebiotics, rise in functional food and beverage consumption.

The digestive health market size is expected to see rapid growth in the next few years. It will grow to $92.69 billion in 2028 at a compound annual growth rate (CAGR) of 11.6%. The growth in the forecast period can be attributed to rising demand for personalized nutrition, expansion of e-commerce platforms for supplement sales, research advances in gut microbiome science, increasing focus on preventive healthcare, adoption of digestive health supplements in developing markets. Major trends in the forecast period include innovation in formulations, incorporation of digestive enzymes in supplements, collaboration between supplements and gut health testing, emphasis on natural and organic ingredients, marketing strategies emphasizing gut-brain connection.

Market Overview -
Digestive health is a system that enables the body to efficiently digest food and absorb nutrients, maintaining overall health. Constipation, heartburn, bloating, indigestion, and other digestive issues are less common in those with sound digestion, as are more severe digestive illnesses.

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The Expanding Geriatric Population's Impact On The Digestive Health Market
The rising geriatric population is driving the digestive health market. The geriatric population consists of adults 65 years of age and older. The digestive system may not function as swiftly or as efficiently as it once did as people age because numerous biological processes slow down with advancing years. The muscles in the digestive system become stiffer, softer, and less effective over time. Digestive health products aid the body in efficiently digesting food and absorbing nutrients, maintaining overall health. For instance, in October 2022, according to the World Health Organization, a Switzerland-based international public health organization, the global population of individuals aged 60 years is projected to increase to 1.4 billion by 2022 compared to 1 billion in 2020. Moreover, 1 out of 6 people in the world will be aged more than 60 years or older by 2030. Therefore, the increasing geriatric population is expected to aid the digestive health market growth.

Competitive Landscape -
Major companies operating in the digestive health market report are Chr. Hansen Holdings A/S, Yakult Honsha Co. Ltd., Nestle SA, DuPont de Nemours Inc., PepsiCo Inc., Abbott Laboratories, AbbVie Inc., ANI Pharmaceuticals Inc., AstraZeneca PLC, Boston Scientific Corporation, Carlson labs, Biovencer healthcare private limited, Evoke Pharma Inc., Swanson Health, GlaxoSmithKline PLC, Solgar Inc., Mac Twins-The Gut Stuff Limited, Culturelle - i-Health Inc., Jarrow Formulas Inc., Schering-Plough Corporation, Sucampo Pharmaceuticals Inc., Synergy Pharmaceuticals Inc., SmartyPants Inc., Takeda Pharmaceutical Company Limited, Enzymedica Inc., Gaia Herbs Inc., Watson Pharmaceuticals Inc., Zeria Pharmaceutical Co. Ltd., Thorne Research Inc., The Nature's Bounty Co.

Embracing Detoxification And Product Innovation In The Digestive Health Market
New product innovation is a key trend in the digestive health market. Detoxification is gaining popularity, which is being taken as an opportunity by major digestive health companies. A series of procedures known as detoxification is intended to treat acute intoxication and withdrawal. For instance, in August 2022, JP Holistic Nutrition, a UK-based online pet supplement store, launched Urban Retreat RESET. Urban Retreat Reset detox is a beverage for digestion and gut health. Digestive enzymes, probiotics, and prebiotics are all ingredients in this supplement for digestive health. It conatins alkalizing products that enhance wellbeing, sleep, mood regulation, and brain health.

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Key Segments -

The digestive health market covered in this report is segmented -

1) By Product Type: Functional Foods and Beverages, Vitamins and Dietary Supplements, Other Products
2) By Ingredient Type: Probiotics, Prebiotics, Digestive Enzymes, Other Ingredients
3) By Distribution Channel: Supermarkets/Hypermarkets, Hospital Pharmacies, Online Pharmacies, Other Distribution Channels

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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