Education And Learning Analytics Market Growth, Industry Latest Trends, Size, Key Drivers, Top Players And Forecast To 2033

The education and learning analytics market size has grown rapidly in recent years. It will grow from $21.6 billion in 2023 to $25.78 billion in 2024 at a compound annual growth rate (CAGR) of 19.4%. The growth in the historic period can be attributed to increased use of learning management systems (lms), availability of big data in education, personalized learning initiatives, government initiatives and funding, emphasis on student success and retention..

The education and learning analytics market size is expected to see exponential growth in the next few years. It will grow to $53.68 billion in 2028 at a compound annual growth rate (CAGR) of 20.1%. The growth in the forecast period can be attributed to cross-platform analytics integration, user-friendly analytics interfaces for educators, integration of learning analytics in corporate training, emphasis on social and emotional learning analytics, integration of learning analytics in k-12 education.. Major trends in the forecast period include integration of artificial intelligence (ai), predictive analytics for student success, personalized learning experiences, cross-institutional learning analytics, open educational resources (oer) integration..

Market Overview -
Education and learning analytics refer to the analysis and collection of data about learners and their environments for understanding and improving learning outcomes that help in encompassing all aspects of an institution's operations and analytics about the learners. Data and analytics are used in schools, colleges, testing organizations, workshops, online courses, and universities to measure the effectiveness of the course and identify patterns to improve student knowledge.

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Government Initiatives In Digitalizing The Education Sector Drives The Education And Learning Analytics Market
Government initiatives in digitalizing the education sector are expected to propel the growth of the education and learning analytics market. The rise in remote learning and consistent student engagement on e-learning platforms during the pandemic has been anticipated to generate huge data, which will open ways to adopt education and learning analytics For instance, in 2022, the government of UAE launched the 'UAE Digital Economy Strategy' that aims to double the contribution of the digital economy to the UAE's GDP from 9.7% in 2022 to 19.4% within 10 years. Therefore, demand for education and learning analytics will rise as the prevalence of increasing government initiatives in digitalization rises.

Competitive Landscape -
Major companies operating in the education and learning analytics market report are MicroStrategy Incorporated, TIBCO Software Inc., Oracle Corporation, Alteryx Inc., D2L Corporations, 12twenty, Apex Learning Ltd., Blackboard Inc., BrightBytes Inc., CIVITAS LEARNING INC., Coursera Inc., DreamBox Learning, Duolingo, EdIncites, ILLUMINATE EDUCATION INC., Immersive VR Education, Involvio LLC, Junyo, Knewton Inc., Knowre, LinkIt, Magic EdTech, McGraw Hill Education, Othot, Overgrad, Panorama Education, Pearson Education, Reading Plus, Realizeit, Udemy Inc.

Technological Advancements Drives Revolution In Market
Technological advancements are a key trend gaining popularity in the education and learning analytics market. Many companies operating in education and learning analytics are developing new products or new technologies for strengthening the demand for the education and learning analytics market. For instance, in 2021, Adobe, a US-based company introduced adobe analytics, a higher education program. This program supports the future workforce with data science skills and helps college instructors and students to use adobe analytics which is a customer data analytics platform for free. Students will learn how to use data to drive business choices and build skills for vocations ranging from data science to product management and marketing with adobe analytics.

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Key Segments -
The education and learning analytics market covered in this report is segmented -
1) By Analytics Type: Predictive Analytics, Prescriptive Analytics, Descriptive Analytics
2) By Deployment: On-Premise, Cloud-Based
3) By Component: Software, Services
4) By End User: Academics, Corporates

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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