Digital Map Market Research Report 2024-2033 | Opportunities And Strategies

The digital map market size has grown rapidly in recent years. It will grow from $16.54 billion in 2023 to $18.77 billion in 2024 at a compound annual growth rate (CAGR) of 13.5%. The growth in the historic period can be attributed to growing demand for location-based services, rise in navigation and gis applications, infrastructure development projects, expansion of mobile and internet technologies.

The digital map market size is expected to see rapid growth in the next few years. It will grow to $31.79 billion in 2028 at a compound annual growth rate (CAGR) of 14.1%. The growth in the forecast period can be attributed to increased use of drones for mapping and surveying, expansion of smart cities initiatives, growing demand for indoor mapping solutions, increasing urbanisation. Major trends in the forecast period include real-time mapping and dynamic updates, emphasis on 3d and high-resolution mapping, integration of ai and machine learning for map analysis, collaboration between mapping companies and autonomous vehicle manufacturers, environmental monitoring and climate change mapping applications.

Market Overview -
A digital map refers to a map stored in an electronic format that accurately depicts certain locations. Digital maps need lots of data and various systems, such as remote sensing, geographic information systems (GIS), and satellite imagery. These maps also help identify the routes of an area, landmarks, and locations.

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Rise Of Location-Based Marketing Fuels Growth In The Digital Map Market
An increase in the number of location-based services for marketing and advertising is expected to propel the growth of the digital map market going forward. Location-based marketing (LBM) is a direct marketing tactic that notifies the owner of a mobile device about a deal from a nearby company by using the device's location. A digital map helps to get the exact location and nearest route to the delivery agent. For instance, according to The Next Web (TNW), a Netherlands-based company that focuses on new technology and startups, in 2021, spending on location-targeted advertisements will have increased to $33.3 billion, which is 45% of all mobile advertising expenditures. According to Factual, a US-based location data company, 80% of customers use their desired location-based alerts, demonstrating that they are responsive to location-based advertisements. Therefore, an increase in the number of location-based services for marketing and advertising is driving the growth of the digital map market.

Competitive Landscape -
Major companies operating in the digital map market report are Google LLC, Apple Inc., TomTom International BV, Environmental Systems Research Institute Inc., INRIX Inc., HERE Global B. V., Mapbox Inc., Waze Mobile, Microsoft Corporation, NavInfo Co. Ltd., Baidu Inc., MapQuest Inc., Naver Corporation, Telenav Inc., Zenrin Co. Ltd., AutoNavi Software Co. Ltd., Info Systems Pvt. Ltd., Esri, Sygic a. s., OpenStreetMap Foundation, Mappy SA, Navmii Holdings plc, GeoIQ Inc., Geoapify Inc., Mapfit Inc., Geo-Innovation LLC, Mireo d. d., Kapsch TrafficCom AG, Mapwize SAS, Avenza Systems Inc., MapTiler AG

Innovative Technologies Drive The Digital Map Market
Technological advancement is a key trend gaining popularity in the digital map market. Major companies in the digital map market are developing advanced technologies such as artificial intelligence and the use of aerial image data to sustain their position in the market. For instance, in May 2022, Google Maps, a US-based technology company, launched a new web mapping platform. This application's new features include artificial intelligence and the use of aerial image data to allow users to experience a digital model of the streets, roads, and landmarks that helps them find a landmark, restaurant, or venue that feels and looks as if they are already in the place before they can even get there. This application is useful for travelers and people who want to check out a new place before visiting it.

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Key Segments -

The digital map market covered in this report is segmented -
1) By Type: Services, Solutions.
2) By Functionality: Scientific, GPS Navigation, Computerized.
3) By Service: Consulting, Development, Management.
4) By Industry: Automotive, Engineering And Construction, Logistics And Transportation, Energy And Utilities, Telecommunication.
5) By Application: Real-Time Location Data Management, Geocoding And Geo-positioning, Routing And Navigation, Asset Tracking, Reverse Geocoding

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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