Press release
Lead Intelligence Software Market 2024 - Growth Factors, Business Developments, Industry Segmentation, Future Technologies And Outlook By 2033
Lead Intelligence Software Market
The lead intelligence software market size is expected to see strong growth in the next few years. It will grow to $10.69 billion in 2028 at a compound annual growth rate (CAGR) of 8.0%. The growth in the forecast period can be attributed to emergence of industry-specific solutions, continuous innovation and feature enhancement, focus on user-friendly interfaces and accessibility, adoption of mobile-friendly solutions, globalization of sales and marketing efforts, rising importance of intent data.. Major trends in the forecast period include advanced data analytics and machine learning, integration with customer relationship management (crm) systems, real-time lead scoring and prioritization, ai-driven predictive analytics, behavioral tracking and intent data..
Market Overview -
Lead intelligence refers to the process of gathering data on leads and prospects by using software products, including apps, platforms, and extensions, to drive key insights about the ideal customer for preparing a marketing strategy and enhancing sales representative outreach.
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Rising It Spending Boosts Lead Intelligence Software Market Growth
An increase in IT spending by enterprises is expected to propel the growth of the lead intelligence software market going forward. IT spending refers to the amount of money that has been spent on an organization's information technology systems and services, which includes compensation for IT professionals and expenses that are related to the construction and maintenance of enterprise-wide systems and services. Lead intelligence software helps companies to ensure and validate the best lead data that is used for marketing. For instance, in 2022, according to TechCrunch, a US-based newspaper, a survey projects IT spending to rise 6.7% year over year. Therefore, the increase in IT spending by enterprises is driving the lead intelligence software market growth.
Competitive Landscape -
Major companies operating in the lead intelligence software market report are Datanyze Inc, Lead411 Inc., Oceanos Inc., Growlabs Technologies Inc., RocketReach LLC, LeadIQ Inc., LeadFuze Inc., CallidusCloud Inc., BuzzBuilder Pro LLC, LeadLake Inc., Cognism Limited, Koncert AI Inc., Diginius Ltd., LeadGenius Inc., Sales Leads Inc., Slintel Inc., Appier Inc., GumGum Inc., International Business Machines Corporation (IBM), Heuritech SAS, NetBase Quid Inc., Quantcast Corporation, Persado Inc., Albert Technologies Ltd., Affectiva Inc., Conversica Inc., Salesforce. com Inc., Brave Bison Group plc, War Room Inc., SmallGiants LLC
Tech Advancements Drive Innovation In The Lead Intelligence Software Market
Technological advancements are a key trend gaining popularity in the artificial intelligence software market. To strengthen their position in the leading intelligence software market, major companies are focusing on developing new products and technological solutions. For instance, in September 2021, Oracle Corporation, a US-based technology company specializing in software development and database management, launched Fusion Marketing System. Fusion Marketing is a marketing automation solution that uses artificial intelligence (AI) to automatically score leads at the account level, forecast when customers are ready to speak with a salesperson, and generate a qualified sales opportunity in any CRM system that is designed to bypass the entire lead qualification and conversion process. Marketers can automate lead generation and qualification from campaigns that span conventional marketing and advertising channels.
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Key Segments -
The lead intelligence software market covered in this report is segmented -
1) By Type: On-Premises, Cloud-Based
2) By Enterprise Size: SMEs, Large Enterprises
3) By Industry Vertical: BFSI, Food and Beverages, Health, Wellness and Fitness, Logistics and Supply Chain, Retail and Manufactures, Other Industry Verticals
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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