Web Content Management Market Surges to $26.14 Billion by 2028, Fueled by Content Explosion and Mobile Optimization

The web content management market size has grown rapidly in recent years. It will grow from $10.95 billion in 2023 to $12.94 billion in 2024 at a compound annual growth rate (CAGR) of 18.1%. The growth in the historic period can be attributed to content explosion, user experience focus, mobile optimization needs, regulatory compliance, globalization and multilingual content, shift to digital marketing.

The web content management market size is expected to see rapid growth in the next few years. It will grow to $26.14 billion in 2028 at a compound annual growth rate (CAGR) of 19.2%. The growth in the forecast period can be attributed to dynamic content delivery, scalability for high-traffic sites, content analytics and insights, environmental sustainability considerations, intelligent content authoring. Major trends in the forecast period include cloud-based wcm solutions, mobile-first content management, content collaboration and workflow automation, focus on accessibility and inclusivity, real-time content editing and preview, ai-powered content management, voice search optimization.

Market Overview -
Web content management is a process or application to create, store, manage, and alter the content on a webpage. In simple language, and helps to build a website without having prior knowledge of writing coding language. It may be in any form, such as text, graphics, audio, and video. Web content management is used to secure content without prior use of authorized tools.

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Proliferation Of Web Services Fuels Web Content Management Market Growth
The increase in the proliferation of web services is expected to propel the growth of the web content management market going forward. Web services are a collection of standards and protocols that are used to exchange data between systems or applications. Web content management becomes an important part of any organization with the increasing significance of web presence as a result of an increasing volume of content continuing to proliferate. For instance, in 2021, according to a report shared by W3Techs, an Austria-based information provider about the usage of various types of technologies on the web, WordPress, a free and open-source content management system written in PHP developed by WordPress Foundation, is contributing to 39.5% of all websites in 2021 compared to 35% of sites in 2020, that means WordPress is used by two out of every five websites. Also, WordPress usage has grown by 12% annually on average, reaching 43.2% in 2022. Therefore, the increasing proliferation of web services is driving the growth of the web content management market.

Competitive Landscape -
Major companies operating in the web content management market report are OpenText Corporation, International Business Machines Corporation, Adobe Systems Incorporated, Sitecore Corporation A/S, Episerver Inc., Oracle Corporation, Microsoft Corporation, Acquia Inc., Espirit Technologies Private Limited, Rackspace Hosting Inc., HubSpot Inc., RWS Holdings plc, Progress Software Corporation, Crownpeak Technology Inc., Hyland Software Inc., Sanity AS, Umbraco A/S, Duda Inc., Webflow Inc., DrupalCon Inc., Joomla, Wix.com Ltd., Squarespace Inc., Weebly Inc., Shopify Inc., Adobe Commerce, BigCommerce Holdings Inc., PrestaShop SA, OpenCart Ltd., WooCommerce, Kentico Software LLC, Contentstack Inc., Magnolia International Ltd., Bloomreach Inc., Hippo B.V., eZ Systems AS, Liferay Inc., Jahia Solutions Group S.A., dotCMS Inc., CoreMedia AG, SDL Tridion Ltd.

Technological Advancements Drive Innovation In Web Content Management
Technological advancements are emerged as a key trend gaining popularity in the web content management market. Major companies operating in the web content management market are focused on developing new and innovative technologies to sustain their position in the market. For instance, in August 2021, OpenText Corporation, a Canada-based software company, launched a new content services platform called OpenText Core Content as part of OpenText Cloud Editions (CE) 21.2. This platform is engineered to facilitate modern cloud-based work, allowing organizations to securely capture, collaborate on, integrate, and oversee content and business operations. It represents an advanced SaaS content services platform that merges content management capabilities with seamless integration into critical business process applications, such as web content management systems such as Salesforce, Microsoft 365, and OpenText Core Case Management .

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Key Segments -
The web content management market covered in this report is segmented -
1) By Component: Solutions, Service
2) By Organization Size: Large Enterprises, Small And Medium-Sized Enterprises (SMES)
3) By Deployment Mode: On-Premises, Cloud
4) By Vertical: BFSI, IT And Telecom, Retail And Ecommerce, Healthcare And Life Sciences, Government, Travel And Hospitality, Media And Entertainment, Other Applications

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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