Buy Now Pay Later Market 2024-2033: Size, Share & Competitive Landscape Analysis

The buy now pay later market size has grown exponentially in recent years. It will grow from $156.58 billion in 2023 to $232.23 billion in 2024 at a compound annual growth rate (CAGR) of 48.3%. The growth in the historic period can be attributed to e-commerce growth and online shopping trends, consumer demand for flexible payment options, rise of digital wallets and mobile payments, increase in millennial and gen z consumer base, competition among payment service providers.

The buy now pay later market size is expected to see exponential growth in the next few years. It will grow to $1014.82 billion in 2028 at a compound annual growth rate (CAGR) of 44.6%. The growth in the forecast period can be attributed to expansion of bnpl services to physical retail, growth in cross-border e-commerce, adoption by traditional retailers, emphasis on responsible lending and consumer protection, rise of embedded finance and bnpl as a service. Major trends in the forecast period include integration with point-of-sale systems, personalization of bnpl offers, collaboration between bnpl providers and merchants, integration with loyalty programs, regulatory developments in the bnpl space.

Market Overview -
Buy now, pay later refers to a type of short-term financing that allows consumers to make purchases and pay for them at a future date, often interest-free. Buy now pay later is used as a type of instalment loan.

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The Buy-Now-Pay-Later Market Rides The Online Payment Wave
An increase in the adoption of online payment methods is expected to propel the growth of the buy-now-pay-later market going forward. Online payments refer to payments that are made for goods or services that have been purchased online or offline. With the buy now, pay later option, customers can make small-ticket purchases both offline and online and make fast payments. For instance, in April 2021, according to Razorpay, an India-based financial services company, the rate of digital payment transactions in India during January, February, and March 2021 increased by 76% compared to the same period in 2020, whereas Buy Now Pay Later (BNPL) experienced a staggering growth of 569%. Therefore, the increase in the adoption of online payment methods is driving the buy-now-pay-later market growth.

Competitive Landscape -
Major companies operating in the buy now pay later market report are Paytm Postpaid, PayPal Holdings Inc., Affirm Inc., Klarna Inc., Splitit Ltd., Sezzle Inc., Perpay Inc., Openpay, Quadpay Inc., LatitudePay, Laybuy Group Holdings Limited, Payl8r (Social Money Ltd. ), ePayLater, Zest Money, Lazypay, Afterpay Ltd., Zip Co Ltd., FuturePay Inc., Bread Finance, PayBright, Zebit Inc., Uplift, ViaBill, Sunbit, Katapult, Credova, Acima Credit, Progressive Leasing, Flexiti Financial, LendCare, PayTomorrow, Payzer, QuickFee, SmartPay Leasing, SplitPay, Zibby

The Role Of Technological Advancements In The Buy-Now-Pay-Later Market
Technological advancement is a key trend gaining popularity in the buy-now-pay-later market. Major market players are concentrating on offering customers cutting-edge digital services to sustain their position in the buy-now-pay-later market. For instance, in January 2022, Temenos, a Switzerland-based software and apps company, launched Temenos Banking Cloud, the first AI-driven buy-now-pay-later banking service in the market. Through alternative credit products, this offering is expected to give banks and fintechs additional revenue options, assist them in expanding into new areas, and strengthen their connections with customers and business partners. By offering transparency into automated judgments and pairing BNPL customers with suitable loan offers based on their past, Temenos BNPL assists banks in developing lending programs that are driven by patented, explainable AI technology. Therefore, technological advancement is boosting the growth of the buy-now-pay-later market.

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Key Segments -
The buy now pay later market covered in this report is segmented -
1) By Channel: Online, POS
2) By Enterprise Size: Large Enterprises, Small and Medium Enterprises
3) By End Use: Consumer Electronics, Fashion and Garment, Healthcare, Leisure and Entertainment, Retail, Others End-User

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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