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Artificial Intelligence InMarketing Market Report 2024-2033 - Size, Share, Growth Analysis, Outlook, Overview
Artificial Intelligence InMarketing Market
The artificial intelligence in marketing market size is expected to see exponential growth in the next few years. It will grow to $80.3 billion in 2028 at a compound annual growth rate (CAGR) of 29.7%. The growth in the forecast period can be attributed to increasing integration of ai in e-commerce, focus on explainable ai and ethical marketing practices, greater adoption of ai for customer segmentation, advancements in image and video recognition, enhanced personalization strategies, advanced predictive analytics.. Major trends in the forecast period include ai-enhanced customer journey mapping, real-time analytics for actionable insights, ai in email marketing optimization, emotion recognition and sentiment analysis, visual search optimization..
Market Overview -
AI in marketing refers to obtaining and evaluating consumer data for making marketing decisions on behalf of an algorithm or machine learning engine that helps in making automated judgments that are based on data gathering, analysis, and further observations of the data from the audience or economic patterns that may influence marketing efforts.
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Rising Adoption Of Virtual Assistants
The increasing adoption of virtual assistants is expected to drive artificial intelligence in the marketing market. Virtual assistants are services over the internet or dedicated network with delivery on demand. Due to the pandemic and lockdowns, small and medium-scale enterprises are increasingly focusing on streamlining their business models by adopting virtual assistants. For instance, in April 2022, ThriveMyWay published an article which states that chatbot ecommerce transactions is projected to hit $112 billion by 2023. Conversational technologies such as virtual agents and chatbots can help businesses save up to 30% on customer support costs. Hence, the increasing adoption of virtual assistants will increase the demand for artificial intelligence in the marketing market growth.
Competitive Landscape -
Major companies operating in the artificial intelligence in marketing market report are IBM Corporation, Salesforce. com Inc., Amazon. com Inc., Facebook Inc., Oracle corporation, Appier Inc., GumGum Inc., Heuritech SAS, NetBase Quid Inc., Quantcast Corporation, Persado Inc., Albert Technologies Ltd., Affectiva Inc., Conversica Inc., Brave Bison Group plc, War Room Inc., SmallGiants LLC, Shout Digital Ltd., Major Tom Inc., Blueshift Labs Inc., iKala Interactive Media Inc., Amplero Inc., Clickstrike Inc., Avantgrade LLC, NoGood Inc., Single Grain LLC, Matrix Marketing Group LLC, Near Pte Ltd., Pixis Interactive Inc., Adobe Sensei
Launch Of Innovative Technological Solutions
The advancement of technologies is seen as an emerging trend in artificial intelligence (AI) in marketing market. Software companies are bringing new advanced technology for automated and integrated business models. For instance, in September 2021, LionAI, a US-based artificial intelligence (AI) ad-tech analyzer, launched its one-of-a-kind ad-tech and marketing automation platform for higher education marketing leaders. Using paid media and programming, this service was created to effectively increase brand awareness and student enrollment. LionAI's ad-tech, according to the company's team, allows clients to increase their digital marketing yield by 20% or more in 30-60 days, depending on their traffic. As a result of eliminating wasted ad spending, universities will be able to scale their digital advertising while providing potential students with an unforgettable experience.
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Key Segments -
The artificial intelligence in marketing market covered in this report is segmented -
1) By Technology: Machine Learning, Context-Aware Computing, Natural Language Processing, Computer Vision
2) By Offering: Hardware, Software, Services
3) By Deployment Type: Cloud, On Premises
4) By Application: Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales And Marketing Automation, Analytics Platform, Other Applications
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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