Automation Testing Market 2024 : Global Industry Trends, Share, Size, Growth, Opportunity And Forecast To 2033

The automation testing market size has grown rapidly in recent years. It will grow from $22.28 billion in 2023 to $25.95 billion in 2024 at a compound annual growth rate (CAGR) of 16.5%. The growth in the historic period can be attributed to increase in software development and releases, demand for faster time-to-market, growing complexity of software applications, need for efficient bug detection and resolution, adoption of agile and devops practices.

The automation testing market size is expected to see rapid growth in the next few years. It will grow to $49.59 billion in 2028 at a compound annual growth rate (CAGR) of 17.6%. The growth in the forecast period can be attributed to expansion of continuous testing in devops pipelines, growth in test automation for mobile and web applications, adoption of codeless test automation solutions, increased focus on test data automation. Major trends in the forecast period include shift-left testing for early bug detection, containerization for scalable test environments, test automation in microservices architecture, adoption of behavior-driven development (bdd) in testing, use of robotic process automation (rpa) for test automation.

Market Overview -
Automation testing refers to a software testing technique that executes a test case suite using special automated testing software tools to cut testing costs, deliver capabilities more quickly, and to improve the software's efficacy, efficiency, and coverage. Automation testing employs an automation tool to execute the test case rather than a human manually executing the suite by following step-by-step instructions.

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Rising Demand For Automation Testing Fueling Market Growth
The growth in the demand for automation of the testing process is expected to propel the development of the automation testing market. Automation testing provides many benefits like completing routine tasks, quickly discovering faults, accuracy, and continuous feedback, which saves time and personnel and will lead to lower software testing costs. These benefits are prompting businesses to adopt automation testing for their software. Furthermore, digitalization and automation tools assist in lowering the reliance on labor. This enables to automate business processes and create new digitalized testing models by leveraging web-based solutions and cutting-edge technologies such as blockchain, IoT, 5G, cloud computing, robots, AI, and d+B23ata science. For Instance, In December 2021, according to a report on the digitalization of SMEs published by the World Economic Forum, a Switzerland-based non-governmental and lobbying organization indicates that 97% of global companies have accelerated automation technology adoption, including SMEs representing more than 90% across the globe. Therefore, an increase in the demand for automation of the testing process will drive the automation testing market growth.

Competitive Landscape -
Major companies operating in the automation testing market report are Acce*nture plc., AFour Technologies Pvt Ltd., Applitools, Astegic Inc., Broadcom Inc., Capgemini, Cigniti Technologies Ltd., Cygnet Infotech Pvt Ltd., HCL Technologies Limited., Hexaware Technologies Limited., Infosys Limited., International Business Machines Corporation, Keysight Technologies, Mindtree Limited., NTT DATA Group Corporation., Parasoft Corporation, Qualitest Group., Ranorex GmbH., Sauce Labs Inc., SmartBear Software, Tata Consultancy Services Limited., Tech Mahindra Limited., Tricentis LLC., Wipro Limited., Xoriant Solutions Pvt. Ltd., Zensar Technologies Limited., Zycus Inc.

Advanced Technologies Are Transforming The Automation Testing Market, Driving Growth And Innovation.
The rapid adoption of advanced technologies is the key trend gaining popularity in the automation testing market. The advantage of advanced automation testing is that it can help reduce time-to-market and launch a bug-free product by handling repetitive tasks with fewer resources, maximizing return on Investment for businesses. It provides better insights than manual testing when some tests fail. Major companies operating in the automation testing market are employing advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML) to reduce the complexity and enhance the usability of their automation testing services. For instance, in June 2023, TestGrid, a US-based end-to-end automation cloud and on-premise testing solution company, introduced an innovative AI-based testing platform that makes it easy for users to create test cases in English, behavior-driven development (BDD), and comma-separated values (CSV) formats. This means users can automate tests without having to write complex scripts. The platform also supports testing on over 1000 real devices, various web browsers, and operating systems. It's a game-changer for simplifying the testing process and ensuring software works smoothly.

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Key Segments -
The automation testing market covered in this report is segmented -
1) By Component: Testing Type, Services
2) By Type: Functional Testing, Non-Functional Testing
3) By Service: Advisory And Consulting Services, Planning And Development Services, Implementation Services, Managed Services
4) By End-User: IT And Telecommunication, BFSI, Healthcare, Retail, Transportation And Logistics, Avaiation, Hospitality, Government, Energy And Power

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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