Balancing Health and Taste: Exploring Opportunities in the Thriving Low Calorie Snacks Market

The low calorie snacks market size has grown rapidly in recent years. It will grow from $11.08 billion in 2023 to $12.74 billion in 2024 at a compound annual growth rate (CAGR) of 15.0%. The growth in the historic period can be attributed to functional snacking, changing lifestyles, sustainability concerns, customization in snacking, educational campaigns.

The low calorie snacks market size is expected to see rapid growth in the next few years. It will grow to $22.7 billion in 2028 at a compound annual growth rate (CAGR) of 15.5%. The growth in the forecast period can be attributed to convenience and on-the-go consumption, diverse flavor profiles, education and awareness initiatives, regulatory developments, increasing social media influence. Major trends in the forecast period include portion control and packaging innovation, education and awareness campaign, regulatory changes, health apps and wearables, social media influence, snack customization, ethical and sustainable choices.

Market Overview -
Low-calorie snacks refer to a food product with the label low calorie that contains 40 calories and has no impact on the body. Low-calorie snacks refer to food products with the label low calorie that contain 40 calories and have no detrimental impact on the body. Low-calorie snacks are healthy alternatives for snacking.

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Rising Consumer Awareness About Health And Fitness Drives Low-Calorie Snacks Market Growth
Rising consumer awareness about health and fitness is expected to propel the growth of the low-calorie snacks market going forward. Customers are choosing low-calorie snacks and other items due to growing health and fitness awareness. Obesity is a disease that primarily involves a relatively higher body fat percentage. A low-calorie diet can be very beneficial in obesity and diabetes treatment as it makes the fat-burning process faster and puts the body in a catabolic state. For instance, in June 2022, according to International Health Research, a US-based corporation, 66.5 million people were members of health clubs in the United States in 2021 . Furthermore, according to the World Obesity Federation, a federation of scientific, medical, and research professionals from over 50 regional and national obesity associations, 1 billion people globally, including 1 out of 5 women and 1 out of 7 men, will be living with obesity in 2030. Therefore, the rising consumer awareness about health and fitness is driving the low-calorie snacks market.

Competitive Landscape -
Major companies operating in the low calorie snacks market report are Nestlé SA, Conagra Brands Inc., Tyson Foods Inc., Danone SA, PepsiCo Inc., General Mills Inc., Dole plc, Calbee Inc., Mondelez International Inc., The Kraft Heinz Company, The Hain Celestial Group Inc., Medifast Inc., Bernard Food Industries Inc., Ingredion Incorporated, Warrell Corporation, Fiber One, Halo Top Creamery, Kind LLC, Amplify Snack Brands Inc., Popchips Inc., PopCorners, Quest Nutrition LLC, Rhythm Superfoods LLC, Sahale Snacks Inc., Simply 7 Snacks LLC, SimplyProtein LLC, The Skinny Cow, SkinnyPop Popcorn LLC, Smartfood Popcorn, Snikiddy LLC, SunButter LLC, The Better Chip LLC, The Good Bean Inc.

Major Companies Embrace Product Innovation In Low-Calorie Snack Market
Product innovation is a key trend gaining popularity in the low-calorie snack market. Major companies in the market are focusing on innovations such as plant-based products and low calorie, low sugar, and low-fat dessert options to sustain in the market. For instance, in 2022, Mars Inc., a US-based food company, launched low-calorie editions of Mars, Snickers, Bounty, and Galaxy bars, which contain more than 75% fruit and nuts to decrease the calories in the typically sugar-filled treats. The products are compliant with upcoming legislation around food and drink products that are high in fat, salt, or sugar (HFSS).

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Key Segments -

The low calorie snacks market covered in this report is segmented -

1) By Type: Sweet Snacks, Savory Snacks, Other Types
2) By Source: Plant-Based, Animal-Based, Marine, Other Sources
3) By Nature: Organic, Conventional
4) By Packaging: Bags, Boxes, Pouches, Cans, Jars, Other Packagings
5) By Distribution Channel: Supermarket/Hypermarket, Specialty Stores, Other Online Stores

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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