Lawn Mower Market Trends, Top Companies, Share, Growth And Forecast 2033

The lawn mower market size has grown strongly in recent years. It will grow from $25.69 billion in 2023 to $27.7 billion in 2024 at a compound annual growth rate (CAGR) of 7.8%. The growth in the historic period can be attributed to suburbanization and housing developments, growing homeownership rates, rise in disposable income, environmental concerns, government initiatives for green spaces, landscaping services industry growth, marketing and branding strategies, rural and agricultural use.

The lawn mower market size is expected to see strong growth in the next few years. It will grow to $37.15 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to rise in urbanization, focus on sustainable lawn maintenance, e-commerce growth, consumer shift towards electric models, landscaping as a service, climate change awareness, regulations on gasoline-powered equipment, smart home integration. Major trends in the forecast period include robotic lawn mowers, battery-powered mowers, smart lawn care technology, green roofs and sustainable landscaping, compact and lightweight models, customization options, lithium-ion battery technology, online sales and e-commerce platform.

Market Overview -
A lawn mower refers to a hand-propelled or power-driven machine having one or more revolving blades (or a reel). It is used to cut lawn grass surfaces to an even height.

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Surging Consumer Interest In Gardening Activities Drives Growth In The Lawn Mower Market
The rise in consumer interest in gardening activities will drive the growth of the lawn mower market going forward. Gardening refers to the practice of growing and cultivating plants in the devoted plot of ground as part of horticulture which includes flowers, herbs, or vegetables. In gardening activities, lawn mowers are commonly used for chopping, trimming, or mowing grass patches from lawns and gardens to ensure that the grass is well-groomed and grown at the appropriate height. The demand for lawn mowers will increase in response to the rise in consumer interest in gardening activities. For instance, according to a study on gardening statistics in the United States (2021) conducted by the National Gardening Association, a US-based plant-based educator, the COVID pandemic added 18.3 million new gardeners with a 65% increase in millennial gardeners and a 44% increase in Generation Z gardeners. It is also found that during the COVID pandemic, 2 of 3 gardeners tried a new gardening activity. In addition, in May 2022, according to the Gardening Statistics by Garden Pals, a US-based community of plant parents, and nature lovers, approximately $48 billion are spent on lawn and gardening equipment each year by American adults. Therefore, the rise in consumer interest in gardening activities is expected to propel the growth of the lawn mower market in the coming years.

Competitive Landscape -
Major companies operating in the lawn mower market report are Honda Motor Company Limited, Ariens Company Inc., Briggs & Stratton Corporation, Deere & Company, Husqvarna AB, MTD Products Incorporated, Robert Bosch GmbH, Robomow North America Inc., The Toro Company, Andreas Stihl AG & Co. KG, Stiga SpA, Koki Holdings Co. Ltd., Kubota Corporation, Textron Specialized Vehicles Inc., Craftsman Tools Inc., The Yamabiko Corporation, Greenworks Tools Inc., American Lawn Mower Company, iRobot Corporation, Zucchetti Centro Sistemi SpA, Stanley Black & Decker Inc., Fiskars Oyj, Falcon Garden Tools Ltd., Bad Boy Mowers Inc., Lastec Industries Inc., AL-KO Gardentech GmbH, Mamibot Manufacturing Company, Cub Cadet Corporation, Emak SpA, WORX Tools, Koki Holdings Co. Ltd., Friendly House, Kubota Corporation, Scythe Robotics Inc.

Technological Advancements Propel Innovation In The Lawn Mower Market
Technological advancement is a key trend gaining popularity in the lawn mower market. Major companies operating in the market are focused on research and development to introduce technologically advanced products such as lawnmowers with navigation solutions for outdoor mowing and gain a competitive edge in the market. For instance, in May 2022, The Toro Company, a US-based company operating in designing and manufacturing lawn mowers, snow blowers, and irrigation systems for commercial and residential uses, introduced an autonomous mower with in-built GeoLink Solutions technology for detection capability using a map to ensure avoidance of obstacles while mowing. The autonomous mower can operate in conditions with poor visibility on perfectly straight lines. Additionally, it achieves more efficiency by utilizing the entire width of the mower and reducing the overlap. It provides automated care for the lawn by cutting the smallest amount of grass every day with owner-selected height.

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Key Segments -

The lawn mower market covered in this report is segmented -

1) By Type: Riding Lawn Mowers, Walk-Behind Lawn Mowers, Robotic Or Autonomous Lawn Mowers
2) By Propulsion Type: Electric Lawn Mowers, Internal Combustion Engine (ICE) Lawn Mowers
3) By Lawn Size: Small, Medium, Large
4) By Distribution Channel: Online Distribution Channel, Retail Distribution Channel
5) By End-User: Residential, Commercial

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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